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3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. Example: The new Margaritaville hotel is nice for leisure travelers but has no meeting space thus its marketing is useless to the sports or meeting manager attending Connect for One-on-One’s. This is what happens most often.

Benefits 235
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How Walmart and Sam’s Club ‘Connected Together’ at 2022 Associates Week

Smart Meetings

Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. Celebration events include nightly concerts and surprise celebrity appearances.

Retail 246
MICE professionals

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More Love for Virtual Attendance at Events

Endless Events

That’s why we’re going to jump in and explore the potential virtual participation has for the event industry, from small conferences through to live sporting events. They need to be comfortable looking straight into a camera, rather than at an in-person audience. Nearly half! We’ll discover: The reality of virtual speakers at events.

Speakers 240
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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

AltexSoft Travel

Key players to use CUGs While there may be many different organizations that use closed user groups as a means of reaching specific target audiences and increasing revenue, the top three players include hotels, aggregators, and clubs. Group travelers. Luxury travelers. The company does that through its web presence and partnerships.

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Customization Creates a Personalized Event Experience

Endless Events

Customizing communication technology. Use audience responses to inspire new “event paths”. Find out what social media channel best fits with your attendees. Give attendees free reign over what they post or have speakers pose targeted questions for audiences to respond to. Sporting amenities.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?