Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Promoting exhibit space to companies? Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

DCI

JULY 14, 2022

For news in the meeting space, developing trends, or even profile pieces, start pitching to Convene to connect with the meeting planners who will be interested in what’s going on within your destination. David Swanson is a freelancer who covers the events industry for publications including . Corporate & Incentive Travel.

Meeting 70

Meeting Publishing Public Relations Planner 70

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Start by setting clear objectives and defining measurable goals for your event registration.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. Word of mouth can spread more quickly globally if there are promotional partners in place to help. This deepens their investment and commitment to promoting the event.

Marketing 52

Marketing Marketing Prospect Public Relations 52

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Luxury Lifestyle. It doesn’t have to be all high-end either. It might seem like a stretch.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Even before 2020, our office focused on promoting our outdoor recreation because our area offers outdoor amenities that people of all ages and backgrounds can enjoy. What is the role of Virginia Destination Management Organizations?

Destination Management 98

Destination Management Organization Management Tourism 98

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 7, 2021

We try to promote everything we can that makes sense, certainly from a visitation leisure-travel standpoint. Seattle and thePacific Northwest, “all up and down the coast and certainly up into Alaska, the entire Salish Sea area as we call it, is really, really rich in that cultural heritage,” Norwalk added.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

AUGUST 16, 2021

Consider a 365-content strategy for your audiences in select target countries or develop exclusive content with an international partner who will be invested in promotion and help you reach new audiences. Leverage online or on-demand content you may have produced over the last year, then continue to think strategically.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

Sports 99

Sports Public Relations Audience Prospect 99

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. Annual sales promotions. Sponsorships. Direct marketing.

Communications 130

Communications Communications Marketing Marketing 130

Smart Meetings

APRIL 27, 2021

As my organization and I adapted to this new reality, this flexibility enabled us to better support our tourism-related businesses and assist residents and visitors during the pandemic. While I will continue to plan ahead, I know that adapting to current situations and trends will help me be successful in the future.

Tourism 279

Tourism Tourism Communications Communications 279

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. With over 30 years of expertise, Colin and his world-class team have elevated all-encompassing experiences to new heights, setting trends that redefine the realms of events, customer service, and entertaining. Kicking Cow Promotions St.

Management 98

Management Events Advertising Sports 98

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Published August 1, 2018.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

MARCH 16, 2022

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

JANUARY 19, 2023

I will harness the power of influencers.” — Sara Fellows, director of social media By partnering with social influencers to promote an event, you’re extending reach beyond your own database and, more importantly, tapping into engaged, niche audiences in a way no other marketing tactics can.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Crowdriff

MARCH 26, 2018

“With that interface where we can see everything, we’ve started to notice trends, like the most popular pieces of artwork,” she said, explaining that CrowdRiff gives her the ability to see a variety of recent photos at once, as opposed to the way Instagram shows her photos one by one when browsing on her phone or desktop. “We

Social Media 52

Social Media Communications Communications Website 52

Convene by PCMA

DECEMBER 7, 2021

It’s imperative we give thought leaders who are participating in events the opportunity to promote their involvement. “I Kimberly Hardcastle-Geddes is chief marketing strategist of mdg, a Freeman Company, a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 20, 2023

In essence, your wish is their command: ChatGPT can generate ideas or even full copy for social posts to promote a keynote session, write session descriptions, or recommend venues for your next event. Generative AI tools like ChatGPT take that one step further, using the source data to actually produce new information.

Technology 105

Technology Technology Events Event Marketing 105