The Abbi Agency

JULY 27, 2021

And, we also know how to leverage trends to contribute expert commentary. Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. Data points provide this.

Healthcare 130

Healthcare Public Relations Publishing Media 130

Convene by PCMA

OCTOBER 9, 2023

Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Smart Meetings

APRIL 11, 2023

According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.” Meeting professionals are seeing Thailand as the next “most desired” location for incentive trips.

Culture 238

Culture Incentives Public Relations Tourism 238

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Whether it’s responding to a real-time trend or addressing unexpected challenges, a content plan guides adept decision-making. Regularly review and update it to reflect changing circumstances, trends, and goals.

Marketing 130

Marketing Marketing Social Media Communications 130

Smart Meetings

JANUARY 1, 2019

They released the results in November in a report called Social Media Trends for Events: Phase 1 , which showed 88 percent of the respondents said they use social media during their events—a sign that social media is not leaving the events industry anytime soon. Here are the internet and social media trends planners need to know for 2019.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

FEBRUARY 10, 2022

” Public Relations For Disruption-Proof Events. Will brings out yet another important challenge: the ever-changing public opinions. “The larger 2022 event trend that we’re seeing across the industry is the community model , says Will. But the ultimate disruption remedy is the community model.

Sponsors 317

Sponsors Events Public Relations Communications 317

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Whether it’s responding to a real-time trend or addressing unexpected challenges, a content plan guides adept decision-making. Regularly review and update it to reflect changing circumstances, trends, and goals.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

FEBRUARY 13, 2023

Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Instead of following trends in events or marketing, they begin by understanding why they need to implement a particular format or strategic partnership.

Conference 265

Conference Advertising Communications Communications 265

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. As event audiences trend younger and evolve overall, it’s more important than ever to choose our words wisely.

Event Marketing 59

Event Marketing Marketing Marketing Trade Show 59

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Consider offering … Docent-led tours of the exhibit hall. Pre-event meetup opportunities.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 6, 2023

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. On the Web Download the Freeman Trends Report Ken Holsinger is senior vice president of strategy at Freeman.

Marketing 59

Marketing Marketing Public Relations Trade Show 59

Convene by PCMA

JUNE 30, 2022

And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

DCI

JULY 14, 2022

For news in the meeting space, developing trends, or even profile pieces, start pitching to Convene to connect with the meeting planners who will be interested in what’s going on within your destination. David Swanson is a freelancer who covers the events industry for publications including . Corporate & Incentive Travel.

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. But what makes members shell out what can be big bucks to join these communities?

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

AUGUST 7, 2023

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception. .” — Clinton Hall , Web Developer “AI is a useful tool for uncovering strategic insights.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 18, 2024

Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. At mdg, we commit to a three-year outlook for significant strategic change, giving ourselves the flexibility to course-correct or pivot as we go.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 12, 2023

As early as 2015, a Microsoft Digital Trends report found that nearly half of consumers were more likely to engage with digital experiences that offered seamless integration with their physical world, signaling a shift in how consumers expect the physical and digital worlds to blend. Technology must be executed with greater intention.

Logistics 105

Logistics Events Sustainability Public Relations 105

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press.

Meeting 70

Meeting Public Relations Events Planner 70

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Optimize your content for search engines to attract organic traffic.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

DECEMBER 4, 2023

Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Related Stories Five Ways to Use Influencer Marketing to Drive Attendance All-Purpose Marketing for the International Baking Industry Exposition Event Marketing Resolutions for 2023

Marketing 52

Marketing Marketing Automotive B2B 52

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Through regional and state-wide partnerships, our office has been able to expand the knowledge base to stay current on trends and receive grants that directly impact the community, partners, and visitors.

Destination Management 98

Destination Management Organization Management Tourism 98

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle also committed to “asking, introducing, and encouraging thoughtfulness in this sphere from incoming groups,” said Kauilani Robinson, public relations director for Visit Seattle, and has worked with meeting organizers to create land acknowledgements, including for the People of Color conference, which met in Seattle in 2019.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Endless Events

SEPTEMBER 10, 2019

As much as we enjoy bringing you the latest technology trends with Event Tech Podcast and the most intriguing conversations with #EventIcons , we felt like something was lacking. “And I thought I wanted to go into public relations. Yes, that’s right, Endless Events is proud to present a brand new podcast.

Events 237

Events Production Public Relations Manufacturing 237

Convene by PCMA

JUNE 18, 2022

Sveta Pyntikova is agency sales and marketing manager of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. RELATED: Read a Fortune article on the rise of bleisure travel. What if we created an interactive pub crawl they could download?

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

AUGUST 16, 2021

Anjia Nicolaidis is international marketing director of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JULY 21, 2023

Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52