Promotion Prospect Public Relations Trends 
Convene by PCMA
FEBRUARY 13, 2023
Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.
Convene by PCMA
APRIL 24, 2023
In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.”
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Convene by PCMA
MARCH 18, 2024
Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.
Convene by PCMA
JULY 21, 2023
But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Build out an ecosystem of in-market multipliers.
Stova
JUNE 30, 2023
Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.
Eventtia
SEPTEMBER 9, 2022
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.
DCI
JANUARY 27, 2022
But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Pitching the cultural happenings in your destination will create interest among those looking to chase down the next trend.
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