Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

JUNE 13, 2022

Marriott will focus on aiding prospective hotel owners who are Black, Native American, First Nations, Hispanic, Latino or women. . In 2018, the company gave $500,000 to groups and individuals that promoted diversity in travelers and hotel operators. Read More: Marriott International to Open First Luxury Safari Lodge .

Seminar 265

Seminar Education Prospect Hospitality 265

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.”

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Travel Daily News

APRIL 6, 2023

Increases in per capita income in emerging countries, increased individual buying power, a spike in vacation travel, and different discounts given on internet booking are likely to promote industry expansion. Many beach hotels in countries such as United States or Australia, are now promoting staycation packages, targeting domestic travelers.

Trends 72

Trends Marketing Marketing Retreat 72

Smart Meetings

MAY 26, 2021

It’s a trend with many names and faces. Whatever you want to call it, it’s not just a trend but a practice that has steadily evolved from the mere mention of carbon offsets to an ingrained component of the travel and hospitality industries. Hyatt Loves Local . Reimagining Hotel Gift Shops.

Sustainability 246

Sustainability Tourism Tourism Trends 246

Traveler's Q

NOVEMBER 16, 2023

billion active social media users worldwide, social media provides a vast platform for event promotion and engagement. Tips for Using Social Media To Promote Your Event By following these social media tips, event planners and marketers can harness the power of social media to promote their events successfully. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Best Corporate Events

MAY 17, 2023

New research on consumer trends reveals some fascinating insights and guidance. Consumer Trends Report (which looks at trends for 2023) was released at the end last year by HubSpot and Brandwatch. But the most interesting sections are those on corporate social responsibility and workplace trends.

Remote 78

Remote Prospect Trends Benefits 78

DCI

JUNE 30, 2021

Knowing that 59 percent of job seekers report that first-hand experience is how they form location impressions, destination organizations are wising-up to these changes and are finding innovative ways to promote themselves as exciting, fresh destinations for talent looking to relocate.

Remote 54

Remote Trends Website Prospect 54

Advanced Travel and Tourism

JULY 12, 2022

And we consider shifting messaging to promote no/low-cost activities (hiking, picnics, biking, beaches, etc.).”. How Marketers Should Respond to Temporary Decreasing Travel Trends. Ask in-market partners what they’re doing to keep up interest for prospects. Marketing Efforts: Business as Usual.

Travel 220

Travel Travel Social Media Booking 220

Convene by PCMA

MARCH 14, 2024

The ”relational dining” trend in VML Intelligence’s “ The Future 100: 2024 ” report resonated with me. A somewhat extreme example of this is the Dinner Party , which wasn’t included in the trends report, but is an initiative Convene wrote about six years ago. The New York Times take? It’s “the radical act of eating with strangers.”

Trends 52

Trends Entertainment Social Network Prospect 52

DCI

JUNE 14, 2023

The Talent Wars 2023 report, now in its seventh edition, was released this week to provide insight into the challenges, trends and overall future of talent attraction. Communities must demonstrate the breadth and depth of available jobs to instill confidence in talent about their career prospects and livelihood in the new location. 3.

Prospect 84

Prospect Training Trends Location 84

Smart Meetings

OCTOBER 12, 2022

Visit Orlando launched a new destination brand to promote the Orlando region to the meetings and conventions market. A shift from renaming the business services team to the experiences team will better define the consultative role the destination is taking in helping meeting professionals leverage the wide range of assets to enhance meetings.

Attendee 294

Attendee Airlines Tourism Tourism 294

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Forecast Sales More Accurately Use AI algorithms to forecast sales trends and optimize resource allocation.

Marketing 52

Marketing Marketing Automation Social Media 52

Smart Meetings

OCTOBER 19, 2021

Businesses are assuring prospective visitors that the region has maintained a safety-focused recovery approach, which has made it possible for the community to make a full travel and tourism recovery. Bucking the trend, Australia has yet to open its borders. Baja California Sur has started to see many visitors, especially Los Cabos.

Travel 265

Travel Travel Tourism Tourism 265

DCI

JULY 21, 2022

But there are opportunities for synergy that are too often overlooked in communities worldwide – especially with new trends like bolder, more aggressive talent attraction efforts. Big events bring big ideas and prospective talent to the business community, but also big dollars to the tourism community. . Working Toward Common Goals.

Prospect 76

Prospect Tourism Tourism Social Network 76

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This is an area where AI offers benefits. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

Solimar International

MAY 23, 2022

According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated. More recently, Google Trends insights highlighted that the pandemic has resulted in consumers having even higher digital expectations. But how much has the industry changed?

Marketing 98

Marketing Marketing Social Media Online 98

Eventtia

APRIL 28, 2022

The aim here is to give prospective attendees the flexibility in more options that can potentially be effective in converting prospective attendees. While there are many different methods you can use to leverage email marketing in promoting your event, the most basic and most important technique is to send event invitations.

Prospect 71

Prospect Registration Events Communications 71

Bizzaboo

SEPTEMBER 19, 2022

Another way to make it easier for prospective attendees to make the case to upper management is by publishing a persuasive page on your event site that outlines the why. Although these tactics can help employees convince their bosses to let them attend an event, many prospective attendees will still get a disappointing “no.”

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Eventtia

OCTOBER 31, 2022

For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. You can’t walk into a trade show without viewing some of the latest event tech trends. Promotional swag is one of the main reasons people attend trade shows. In conclusion.

Trade Show 62

Trade Show Prospect Attendee Contracts 62

Convene by PCMA

FEBRUARY 24, 2022

So, the Convene editors have curated the latest tips and trends in the world of work for you. Often in life, we reach a crossroads where we risk rejection, like asking for a promotion. We get it, you’re busy. Take a look at what caught our eye this past week. Workers Care More About Flexible Hours Than Remote Work.

Remote 52

Remote Prospect Booking Communications 52

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. “I will make net new lead acquisition job No. 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 21, 2024

We don’t get to generate new leads and see prospects.’” Net Promoter Scores (NPS) are low — why? What’s interesting is the attendee Net Promoter Score tends to be around 40,” he said, “because they can talk the show up to their colleagues at work and their peers and say they learned all this great stuff. “If

Sponsors 59

Sponsors Trade Show Events Prospect 59

Eventtia

JULY 4, 2023

It’s crucial to understand your market, including factors such as: Trends Influences Preferences Potential challenges Opportunities By having a clear picture of your market, you can tailor and align your event with your market’s characteristics, making it relevant and achieving a higher impact.

Logistics 62

Logistics Prospect Audience Events 62

DCI

JANUARY 27, 2022

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Pitching angles beyond the travel pages and into the best lifestyle media is a vital tactic for destinations that want to establish awareness and relevance for the experiences they promote. Luxury Lifestyle.

Media 80

Media Travel Travel Fashion 80

DCI

JUNE 6, 2022

In the Army, I was told to promote two primary motivators in our advertising: money for school and availability of STEM jobs. A survey or testimonials from people who have recently moved to your community can be a powerful means to uncovering talent trends and motivators that you can use to create your talent attraction marketing campaigns.

Advertising 92

Advertising Prospect Contracts Contracts 92

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Benefits of Corporate Roadshows.

Prospect 52

Prospect Audience Social Media Benefits 52

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website Automation SEO Prospect 111

Smart Meetings

OCTOBER 12, 2022

Visit Orlando launched a new destination brand to promote the Orlando region to the meetings and conventions market. A shift from renaming the business services team to the experiences team will better define the consultative role the destination is taking in helping meeting professionals leverage the wide range of assets to enhance meetings.

Attendee 130

Attendee Airlines Tourism Tourism 130

Business Traveler USA

DECEMBER 6, 2021

We promote the freshness of the area organic farms and farm-to-table experiences, the fresh seafood you can have with the very talented cooks and chefs that have been moved to Los Cabos from all around Mexico in the world. BT: What are some of the new experiential trends afoot? ESPONDA: A big trend we see is in sustainable vacations.

Tourism 98

Tourism Tourism Incentives Insurance 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I When we look beyond the headlines and analyze local market conditions, we can assess participation barriers and strategize ways to overcome them. I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Eventtia

SEPTEMBER 9, 2022

PR is a vital part of event promotion. Here’s how: Amplified promotional efforts : While PR and marketing have their own promotional activities, the right combination of content marketing and company PR strategies ensures marketing and PR campaigns have a broad reach. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. In other words, the consistent annual promotion of a recurring event is conducive to higher brand awareness.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. In other words, the consistent annual promotion of a recurring event is conducive to higher brand awareness.

Prospect 48

Prospect Social Media Audience Events 48