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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

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3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

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Event Marketers, Get Specific — or Don’t — With Your Messaging

Convene by PCMA

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

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International Marketing in a Post-Pandemic World

Convene by PCMA

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Build out an ecosystem of in-market multipliers.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message. What makes your event unique?

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4 Ways to Lean Into Qualitative PR Measurements

DCI

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. When it comes to measuring campaign success, destination marketers often default to raw data that fails to tell the entire story – or even the right story. Data is real.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.