Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.

Registration 52

Registration Marketing Marketing Social Media 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

DriveShopUSA Redmond, WA DriveShop collaborates with leading automakers and agencies, offering marketing and media fleet management services, software tools, event production, activation, and social media marketing campaign integration. We intercept and engage prospects and customers anywhere they congregate in large numbers.

Management 98

Management Events Advertising Consulting 98