Bizzaboo

JANUARY 8, 2024

Event marketing focuses on promoting your event to attract attendees and generate interest. It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Although event branding and marketing are distinct, they are closely intertwined.

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Conference Social Media Sponsors Registration 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

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Social Media SEO Public Relations Events 62

Convene by PCMA

JANUARY 10, 2024

Jon Ushijima The Ritz-Carlton Residences, Waikiki Beach, has promoted Jon Ushijima to the position of director of international sales. In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

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Marketing Marketing Automotive B2B 52

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. This will help you stay on track and ensure that you are consistently promoting your event. Promote your event early and often. You should promote your event regularly leading up to the event date.

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Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

FEBRUARY 13, 2023

Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

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Marketing Marketing Prospect Affiliate 98

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Start by setting clear objectives and defining measurable goals for your event registration.

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Registration Marketing Marketing Social Media 52

Interface Tourism Spain

AUGUST 1, 2023

Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, public relations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections.

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Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Executives have gatekeepers that are hard to get through, so phone calls don’t really work, and they are skeptical of promotional emails. In-person experiences?

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Attendee Trade Show Registration Certification 116

Bizzaboo

JUNE 11, 2023

Keep reading to learn how to create a conference budget, costs to consider, and promotional expenses you won’t want to forget — plus get access to our event budgeting templates. Marketing How are you going to promote your event? Public relations. Paid social. These include the following: Paid search.

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Conference Insurance Sponsors Social Media 59

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. This may include direct email marketing, social media platforms, TV commercials, or print ads. Annual sales promotions. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

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B2B Event Planning Conference Logistics 59

Smart Meetings

APRIL 27, 2021

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. We are tasked with promoting tourism to our area, but we wouldn’t be able to do that without having our hospitality partners.

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Tourism Tourism Communications Communications 279

The Abbi Agency

JANUARY 20, 2022

and across multiple departments, including brand management, public relations and digital content creation. In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ? coordinator to manager?

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Public Relations Communications Communications Insurance 49

DCI

MARCH 7, 2023

Over many years I have watched how our male counterparts support the advancement and promotion of their friends and colleagues and use their networks so adeptly,” she said, “but sadly, this is not something that I have seen my female counterparts in the world of tourism master and it’s one thing I’d like to see change.

Tourism 85

Tourism Tourism Public Relations Networking 85

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Crowdriff

JULY 5, 2017

Then they began to rethink the angle they were promoting Houston. When this department was created and given a separate budget we renewed our commitment to promoting Houston as a leisure destination,” said Pilar Florez , the Director of Tourism for Visit Houston. Shifting Gears to Attract Leisure Travelers.

Social Media 52

Social Media Promotion Website Public Relations 52

Social Tables

NOVEMBER 7, 2016

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your public relations conference going on the right foot: 1.) The answer shouldn’t just be “to promote the latest product.”. Invite Media.

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Public Relations Event Planning Social Media Events 164

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. Social media platforms. Internal Social Media Policy.

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Social Media Media Technology Technology 52

Bizzaboo

JANUARY 10, 2024

DriveShopUSA Redmond, WA DriveShop collaborates with leading automakers and agencies, offering marketing and media fleet management services, software tools, event production, activation, and social media marketing campaign integration. Kicking Cow Promotions St. Meetings & Incentives Worldwide, Inc.

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Management Events Advertising Sports 98

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

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Website Automation SEO Prospect 111

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 22, 2022

These tidbits can be turned into quote graphics or infographics for social media. And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Crowdriff

MARCH 26, 2018

They frequently host out-of-the-box exhibitions (like last year’s Star Wars- themed exhibition ), evening social events, and even feature digital screens with visitors’ pets alongside paintings of animals in their stampede exhibit. So we can use those photos to promote the next one.”.

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Social Media Communications Communications Website 52