Audience Promotion Prospect Public Relations 
Convene by PCMA
JULY 21, 2023
The pandemic slump is a thing of the past, even when it comes to international audiences. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.
Convene by PCMA
MARCH 18, 2024
A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.
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Convene by PCMA
APRIL 24, 2023
Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.
Bizzaboo
APRIL 19, 2023
A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?
Convene by PCMA
FEBRUARY 13, 2023
Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.
Stova
JUNE 30, 2023
Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.
Convene by PCMA
AUGUST 16, 2021
Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.
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