Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

MeetingsNet

FEBRUARY 29, 2024

Speakers need to keep fees as competitive as possible and research their audience. Implications for booking speakers: • Knowing your audience and finding speakers with broad appeal will be an important challenge. generated speaker avatars are emerging for use as pre-event promotion tools.

Speakers 111

Speakers Trends Booking Events 111

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice. Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Eventtia

SEPTEMBER 2, 2022

However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? The better you understand your target audience, the better you can plan and host an event they deem as valuable. ? What are their pain points?

Sponsors 118

Sponsors Advertising Prospect Events 118

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Eventtia

AUGUST 16, 2022

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Sponsored Rich Content.

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Eventtia

JULY 4, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 62

Logistics Prospect Audience Events 62

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Additionally, events are the ideal venue for promoting your brand; afterward, you can repurpose the content for each event and share it across other channels, extending the event’s impact.

B2B 52

B2B Event Marketing Marketing Marketing 52

Advanced Travel and Tourism

JULY 12, 2022

And we consider shifting messaging to promote no/low-cost activities (hiking, picnics, biking, beaches, etc.).”. Always-on marketing centers around staying consistently engaged and available for your target audiences. Ask in-market partners what they’re doing to keep up interest for prospects.

Travel 220

Travel Travel Social Media Booking 220

DCI

OCTOBER 15, 2021

Scrolling through your newsfeed on Facebook, LinkedIn, Instagram, or any other social channel, you’ll notice a mixture of promoted and native content. Organic Social Nurtures Your Destination’s Audience. Reach a larger audience of prospective travelers. Emphasize your destination’s brand story and relatability.

Organization 72

Organization Social Media Prospect Audience 72

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Convene by PCMA

APRIL 21, 2024

Another big piece of transparency is numbers of real attendees, maybe even your target audience.” We don’t get to generate new leads and see prospects.’” Net Promoter Scores (NPS) are low — why? Would you — beyond that promoter score — be likely to recommend it? What would you say if you were to recommend it?

Sponsors 59

Sponsors Trade Show Events Prospect 59

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. Here’s how to make the most of where your event is being held, according to three DMO leaders.

Sports 99

Sports Public Relations Audience Prospect 99

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.

Prospect 52

Prospect Audience Social Media Benefits 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This is an area where AI offers benefits. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

Bizzaboo

APRIL 16, 2023

In addition to helping you promote your brand, nurture existing relationships, and connect with potential leads, corporate events are also a great way to bring your team together and get them more excited about work. Generating Leads Events are the perfect place to meet new business prospects and capture leads.

Retreat 104

Retreat Events Trade Show Logistics 104

Solimar International

MAY 23, 2022

Digital marketing brings a destination’s products and services to an audience anywhere in the world. Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Focused targeting. Improved measurability.

Marketing 98

Marketing Marketing Social Media Online 98

Bizzaboo

NOVEMBER 7, 2022

Promote the Event . Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Is your strategy ready for what audiences expect in 2023? Educating prospects. Plan the Event.

Social Media 98

Social Media Registration Sponsors Events 98

Endless Events

FEBRUARY 9, 2018

And if you need an engagement boost for your next event, check out our audience engagement webinar. This 2018, events are seen to better bring out the unique personalities of the audience, featuring intersections between various passions and ensuring everyone can experience occasions in a unique way.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Gavel International

OCTOBER 9, 2023

Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Set up AI-driven alerts for online monitoring looking for brand mentions, sentiment, and keywords to engage with targeted audiences and segments.

Marketing 52

Marketing Marketing Automation Social Media 52

Eventtia

SEPTEMBER 9, 2022

PR is a vital part of event promotion. Here’s how: Amplified promotional efforts : While PR and marketing have their own promotional activities, the right combination of content marketing and company PR strategies ensures marketing and PR campaigns have a broad reach. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

AUGUST 13, 2021

More than 60 percent of respondents said they are well-prepared — while 22 percent think they are somewhat prepared — to handle attendee acquisition and event promotion challenges for their upcoming hybrid events. Future Readiness.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. In other words, the consistent annual promotion of a recurring event is conducive to higher brand awareness.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. In other words, the consistent annual promotion of a recurring event is conducive to higher brand awareness.

Prospect 48

Prospect Social Media Audience Events 48

DCI

JANUARY 27, 2022

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Pitching angles beyond the travel pages and into the best lifestyle media is a vital tactic for destinations that want to establish awareness and relevance for the experiences they promote. Luxury Lifestyle.

Media 80

Media Travel Travel Fashion 80

Smart Meetings

OCTOBER 12, 2022

Visit Orlando launched a new destination brand to promote the Orlando region to the meetings and conventions market. Orlando Launches Inspirational Umbrella Campaign. pic.twitter.com/dD39yCSkL3. — JT Long (@SmartMtgsJT) October 11, 2022.

Attendee 293

Attendee Airlines Tourism Tourism 293

Eventtia

MARCH 14, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 48

Logistics Events Prospect Audience 48

Techsytalk

JANUARY 23, 2017

Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Maybe you can invite a representative to the event and allow that person to speak to your audience. Show prospect sponsors why your proposal is a golden goose for them. Consider a Limited-Time Offer.

Sponsors 208

Sponsors Proposal Prospect Benefits 208

Eventtia

OCTOBER 31, 2022

For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. However, capturing the attention of your target audience starts long before the trade show starts. Promotional swag is one of the main reasons people attend trade shows.

Trade Show 62

Trade Show Prospect Attendee Contracts 62

Convene by PCMA

NOVEMBER 24, 2021

For the virtual audience, those priorities are flipped: Education sessions and keynotes/general sessions top their reasons to attend, followed by networking, exhibits, and special events. The pre-COVID average NPS — net promoter score index measuring the willingness of exhibitors to recommend an event to others — was +19.

Trends 105

Trends Virtual Events Events Automation 105