Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Smart Meetings

APRIL 27, 2021

It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.

Tourism 279

Tourism Tourism Communications Communications 279

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Travel Daily Media

JULY 15, 2019

Travel and tourism industry pro’s seeking to expand their knowledge of the industry now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Word of mouth can spread more quickly globally if there are promotional partners in place to help.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said. We try to promote everything we can that makes sense, certainly from a visitation leisure-travel standpoint. And so we just didn’t want to not bring that up.

Public Relations 98

Public Relations Website Culture Promotion 98

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Luxury Lifestyle. It doesn’t have to be all high-end either.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. At the end, they write a song together about their convention or organization.”.

Sports 99

Sports Public Relations Audience Prospect 99

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Events Advertising Sports 98

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 149

Sponsors Logistics Vendor Events 149

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. Annual sales promotions. Sponsorships. Direct marketing.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

MARCH 16, 2022

With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 22, 2022

If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature new or innovative products.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

I will harness the power of influencers.” — Sara Fellows, director of social media By partnering with social influencers to promote an event, you’re extending reach beyond your own database and, more importantly, tapping into engaged, niche audiences in a way no other marketing tactics can. What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. In essence, your wish is their command: ChatGPT can generate ideas or even full copy for social posts to promote a keynote session, write session descriptions, or recommend venues for your next event.

Technology 105

Technology Technology Events Event Marketing 105