Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Don’t forget the friends. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.

Marketing 100

Marketing Marketing Social Media Communications 100

Smart Meetings

JANUARY 1, 2019

They released the results in November in a report called Social Media Trends for Events: Phase 1 , which showed 88 percent of the respondents said they use social media during their events—a sign that social media is not leaving the events industry anytime soon. Here are the internet and social media trends planners need to know for 2019.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings.

Prospect 52

Prospect Public Relations B2B Audience 52

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

NOVEMBER 6, 2023

It’s imperative that event organizers work more closely with customers to facilitate deeper connections and create opportunities that allow them to further their objectives. On the Web Download the Freeman Trends Report We need to better communicate who is coming in order to help exhibitors plan their presence accordingly.

Marketing 59

Marketing Marketing Public Relations B2B 59

Smart Meetings

APRIL 27, 2021

It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Provide access to private meeting rooms.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

AUGUST 7, 2023

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception. The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Create and share high-quality content, such as blog posts, articles, videos, and webinars, that address industry trends, challenges, and solutions.

Registration 52

Registration Marketing Marketing Social Media 52

Travel Daily Media

JULY 15, 2019

Travel and tourism industry pro’s seeking to expand their knowledge of the industry now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

JUNE 18, 2022

works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. At the end, they write a song together about their convention or organization.”. Choose Chicago helps connect clients to advocacy organizations and women/minority-owned businesses.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

DECEMBER 4, 2023

With declining databases and the great reshuffle making it challenging for event organizers to reach existing audiences using traditional methods, influencer marketing is a great way to build awareness among cold leads. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

OCTOBER 4, 2021

Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. (Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes. Don’t let perfect be the enemy of good.

Retail 98

Retail Public Relations Events Regulations 98

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . It doesn’t have to be all high-end either.

Media 80

Media Travel Travel Fashion 80

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

DECEMBER 30, 2021

And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. It was a successful strategy: More than 500 people participated in the webinars, which cost nothing to organize and helped NBAA build excitement for the show.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

JULY 21, 2023

As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This new era brings new victories and new challenges.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 30, 2022

The all-volunteer, fan-run convention got its start in 1997 as a 36-hour anime marathon organized by the Triangle Area Anime Society at North Carolina State University.

Conference 52

Conference Public Relations Panel Education 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media 52

Media Public Relations Publishing Vendor 52

ITA Group

FEBRUARY 24, 2021

Start with a risk review and identify all stakeholders who should be a part of the decision in your organization. Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Other organization are eager to get back to in person as soon as they safely can.

Contracts 62

Contracts Contracts Human Resources Public Relations 62

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Events Advertising Sports 98

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Published August 1, 2018.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

DECEMBER 6, 2017

You have a degree in public relations and are a superb organizer — both of which are beneficial to your career in event planning — but how far will those assets get you? If you’re going to land that job, you need to be up to date on event trends affecting the industry. Click To Tweet. Experience.

Planner 68

Planner Public Relations Event Planning Events 68