Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. Our audiences’ personal values have the potential to impact event attendance in other ways, too. But that option may not work for audiences of the future.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. .” — Clinton Hall , Web Developer “AI is a useful tool for uncovering strategic insights.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Don’t forget the friends. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . It doesn’t have to be all high-end either.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

OCTOBER 4, 2021

Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together.

Public Relations 98

Public Relations Events Communications Communications 98

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Events Advertising Sports 98

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. (Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes. Don’t let perfect be the enemy of good.

Retail 98

Retail Public Relations Events Regulations 98

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media 52

Media Public Relations Publishing Vendor 52

ITA Group

FEBRUARY 24, 2021

Start with a risk review and identify all stakeholders who should be a part of the decision in your organization. Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Other organization are eager to get back to in person as soon as they safely can.

Contracts 62

Contracts Contracts Human Resources Public Relations 62

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Crowdriff

JANUARY 21, 2019

Instead, you need to meet audiences where they are. Visit Savannah, for example, used the polling feature to collect feedback from users and build an audience-directed tourism video that continues to live on its website and YouTube channel today. In the coming year, make sure you’re prepared to meet your audience wherever they are.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

OCTOBER 22, 2021

When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JANUARY 19, 2023

But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I Are they focused on advancing their standing within their organization?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.

Technology 105

Technology Technology Events Event Marketing 105