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How to Use Social Proof to Market Your Event

Convene by PCMA

Highlight the organization behind your show and any societies or affiliated associations involved with it. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Don’t forget the friends. Make it certifiable.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

“Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. Here are the internet and social media trends planners need to know for 2019. During a crisis or a period of negative press, many organizations go dark.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. CTV can deliver high-impact impressions for a fraction of the cost of television ads. 3 Considerations. On the Web.

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Making events feel smaller and more personal should start with pre-show communications.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Optimize Event Website and Landing Pages Your event website and landing pages play a crucial role in driving registrations.

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How Events Can Mimic Private Membership Networks

Convene by PCMA

And what should event and association marketers take from this trend? Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden.

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Honoring Indigenous Peoples in Seattle

Convene by PCMA

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.