The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

OCTOBER 7, 2021

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

Public Relations 98

Public Relations Website Culture Promotion 98

Bizzaboo

APRIL 19, 2023

Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Build a Compelling Event Website The event website is where your prospective attendees convert to actual attendees. Promote your event early and often.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Making events feel smaller and more personal should start with pre-show communications.

Prospect 52

Prospect Public Relations B2B Audience 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Optimize Event Website and Landing Pages Your event website and landing pages play a crucial role in driving registrations.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 4, 2023

We have seen success in driving website traffic using micro influencers for events like SUPERZOO , AAPEX for the global automotive aftermarket industry, and IFT FIRST for science of food professionals. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JANUARY 8, 2024

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Website traffic and conversion: Analyze website traffic and conversion rates during and after the event.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Repurpose Event Content. Invite speakers to be guest bloggers.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Tourism eSchool

NOVEMBER 30, 2022

The team at The Organic Factory at Telegraph Point in NSW North Coast have a very clear purpose, which helps them to not only clearly differentiate themselves, but also, it permeates through their whole experience, and as a result, they are attracting their Ideal Customers. What can you hang your hat on as a genuine competitive advantage?

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

AUGUST 25, 2023

Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

Networking 52

Networking B2B Public Relations Events 52

DCI

DECEMBER 14, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Employer resources section.

Website 52

Website Public Relations Advertising Publishing 52

Smart Meetings

JANUARY 1, 2019

Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Risk Management. Mobile Friendly.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

AUGUST 30, 2022

Website: animazement.com . The all-volunteer, fan-run convention got its start in 1997 as a 36-hour anime marathon organized by the Triangle Area Anime Society at North Carolina State University. Animazement. Date: May 27-29, 2022. Place: Raleigh Convention Center, Raleigh, North Carolina. 2022 attendees: 10,812.

Conference 52

Conference Public Relations Panel Education 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

OCTOBER 22, 2021

When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. Another thing users will be able to control: how their data is shared. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Motivation Excellence

JANUARY 26, 2019

If you are operating on a limited budget, the cheapest way to achieve results is through public relations. These materials may include things like your apps, direct marketing campaigns, business cards, social platforms, website and advertising campaigns. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Endless Events

DECEMBER 16, 2019

“When it became time to network, the event organizers suggested going up to someone with the same colored dot on their name tag as me. If you look on our website and look at our press page, we’ve been in Forbes, Bloomberg, Business Insider. You as an organizer are able to weigh each question.

Networking 194

Networking Events Conference Platform 194

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. Social Media Policy for the Public. Cookie policies. Privacy policies. Web hosting companies. Responsible.

Social Media 52

Social Media Media Technology Technology 52

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Bye-bye budgets. Big news for small groups.

Travel 69

Travel Travel Media Public Relations 69

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 149

Sponsors Logistics Vendor Events 149

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. The organization used both traditional and social media marketing to promote the new website, and build an online following. “We

Social Media 52

Social Media Promotion Website Public Relations 52

DCI

JULY 19, 2021

Destination marketing and economic development organizations can work closely together to develop and shine a light on up-and-coming neighbourhoods and lesser-known assets away from crowds. Many destination marketing organizations are becoming destination management organizations, focusing as much on product development as marketing.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97