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How to Use Social Proof to Market Your Event

Convene by PCMA

Highlight the organization behind your show and any societies or affiliated associations involved with it. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. The example below may serve as a helpful reference for website design.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Although event branding and marketing are distinct, they are closely intertwined.

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Honoring Indigenous Peoples in Seattle

Convene by PCMA

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Risk Management. Mobile Friendly.