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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Most attendees walk around events with immediate access to social media.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Let’s explore some of the core elements of event branding: Website : Your event website is your attendees’ central hub of information and interaction.

MICE professionals

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Create a compelling event message. What makes your event unique?

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How to Use Social Proof to Market Your Event

Convene by PCMA

Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Harness the Power of Social Media Social media platforms provide vast opportunities to connect with your target audience and generate buzz around your event.

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Branding 101 for Tourism Businesses

Tourism eSchool

The team at The Organic Factory at Telegraph Point in NSW North Coast have a very clear purpose, which helps them to not only clearly differentiate themselves, but also, it permeates through their whole experience, and as a result, they are attracting their Ideal Customers. What can you hang your hat on as a genuine competitive advantage?

Tourism 93