The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

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Conference Advertising Speakers Communications 265

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design. This is perfectly normal.

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Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 7, 2021

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

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Tourism eSchool

NOVEMBER 30, 2022

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Your Experience. Logo, Colours + Fonts.

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Tourism Tourism Social Media Website 93

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

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Registration Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 4, 2023

We have seen success in driving website traffic using micro influencers for events like SUPERZOO , AAPEX for the global automotive aftermarket industry, and IFT FIRST for science of food professionals. Find a more qualified, new audience.

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Marketing Marketing Automotive B2B 52

DCI

DECEMBER 14, 2021

Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Budget : $179,000 (events, digital marketing, website). Since then, its efforts have expanded, and in 2019, the chamber relaunched its relocation and talent attraction website, ABetterLifeOKC.com. Cost of living calculator. Employee testimonials

Website 52

Website Public Relations Advertising Publishing 52

Convene by PCMA

AUGUST 25, 2023

The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials. Offer on-demand content for registrants after the conference.

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Networking B2B Public Relations Events 52

Convene by PCMA

OCTOBER 10, 2022

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu is group director of paid media at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Read: Wasted impressions equal wasted money.).

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Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

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Social Media SEO Public Relations Events 62

Convene by PCMA

JANUARY 19, 2024

One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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Prospect Public Relations B2B Audience 52

Smart Meetings

JANUARY 1, 2019

Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Risk Management.

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Social Media Media Consulting Sponsors 279

Convene by PCMA

AUGUST 30, 2022

Website: animazement.com . After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. Animazement. Date: May 27-29, 2022. 2022 attendees: 10,812.

Conference 52

Conference Public Relations Panel Education 52

Convene by PCMA

MAY 19, 2023

Adding “exhibitors” in your website navigation? Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. “Matchmaking,” a commonly used event term, was even called “creepy” by survey participants, Holsinger said. Promoting exhibit space to companies?

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Event Marketing Marketing Marketing B2B 59

Motivation Excellence

JANUARY 26, 2019

If you are operating on a limited budget, the cheapest way to achieve results is through public relations. These materials may include things like your apps, direct marketing campaigns, business cards, social platforms, website and advertising campaigns. The number of website visits you get from social media shares.

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Communications Communications Marketing Marketing 130

DCI

JULY 14, 2022

With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners. David Swanson is a freelancer who covers the events industry for publications including . And all it takes is some elevated public relations. Corporate & Incentive Travel.

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DCI

MARCH 7, 2023

Have a DEI plan that crosses departments and has quantifiable goals Deborah Wakefield is Vice President of Media Relations at CityPASS. I have long admired her commitment and longevity in Public Relations, but she’s always embracing evolution within our industry.

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Tourism Tourism Public Relations Networking 85

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Over the summer Owens updated Dollywood.com to incorporate more social media photos on their website, through CrowdRiff galleries. To date, the UGC galleries on the website have driven $90,000 in ticket sales.

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Website Social Media Public Relations Platform 52

Endless Events

SEPTEMBER 10, 2019

I had a side hustle where I worked for a marketing agency designing websites. “And I thought I wanted to go into public relations. Like, that’s really the only barrier” “And then I incrementally moved up within F&B over the course of 15 years with no college”, adds Nick.

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Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. We put them on our website where people can get to them. Canceling the event simply wasn’t an option DMP was willing to consider. And then we record them.

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DCI

JUNE 14, 2021

Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Your words and actions matter.

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Travel Travel Media Public Relations 69

Endless Events

DECEMBER 16, 2019

If you look on our website and look at our press page, we’ve been in Forbes, Bloomberg, Business Insider. So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. In addition to that Mixtroz has garnered awesome PR.

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Networking Events Conference Platform 194

Travel Daily Media

JULY 25, 2017

This approach will enhance our focus on advocacy, education and professionalisation efforts as we prepare to launch our new website this quarter.”. Members: Arlene Benger-Tan – Senior Manager, Public Relations (Asia Pacific) at Preferred Hotels & Resorts. Co-Chairperson.

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Public Relations Communications Communications Consulting 40

Crowdriff

JULY 5, 2017

In order to connect better with Mexican travelers in their own language, Visit Houston launched a Spanish-language travel marketing campaign titled “Hola Houston” in 2016, which included a new website: HolaHouston.com. We do these in-market activations to bring our own talent and share it with the people there,” said Florez. “We

Social Media 52

Social Media Promotion Website Public Relations 52

Bizzaboo

DECEMBER 4, 2023

They are responsible for social media outreach, email marketing, and public relations. Graphic designer/web developer: They are responsible for the visual aspects of the event, including website design, promotional materials, and event branding. They ensure that all these elements are well-organized and run smoothly.

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B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Signage – both digital (website, social, email) and physical (at the event).

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Sponsors Logistics Vendor Events 149

DCI

JULY 19, 2021

We think that destinations that build their brand through the third-party credibility of public relations and use advertising to convert demand will win the most international business in 2022 and 2023. More recently, the Chattanooga Chamber of Commerce and Chattanooga Tourism Co.

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Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Logistics Your logistics team will be responsible for the execution of the event.

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Sponsors Logistics Vendor Events 97

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. If your website is still a key focus for 2019, read our eBook on keeping tourism websites relevant.

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Website Tourism Tourism Marketing 52

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

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Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

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Website Automation SEO Prospect 111

Convene by PCMA

OCTOBER 22, 2021

With all the ingredients of a great storyline, the BEST in Baking program allowed IBIE to create compelling promotional content for the show’s website, videos, on-site lounge, and more; garner robust media attention, including that elusive pre-show press; and attract valuable sponsorships. Courtesy Flowers Foods). Keep the Conversation Going.

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Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Repurpose Event Content. Invite speakers to be guest bloggers.

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Human Resources Public Relations Speakers B2B 98

Convene by PCMA

DECEMBER 7, 2021

There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements. Kimberly Hardcastle-Geddes is chief marketing strategist of mdg, a Freeman Company, a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. When to obtain professional assistance from a legal firm and/or public relations agency.

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Social Media Media Technology Technology 52

Crowdriff

MARCH 26, 2018

We can’t always be at every event capturing photos for social media and the website,” said Robb. Beyond adding a boost of authenticity to its website imagery and social media posts, they also use these rights-approved imagery in their email newsletters, and even in public relations and communications materials. “It

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