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The Abbi Agency Airlines: Your Guide to Top Travel PR Placements

The Abbi Agency

With media trends or travel topics ever changing, our team keeps an eye out for ways to be a part of the story and favorably alter the flight path. While joining in on media trends can help drive awareness, it is important to make our clients stand out among the competition. .”

Airlines 130
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How to Use Social Proof to Market Your Event

Convene by PCMA

Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

“Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. Here are the internet and social media trends planners need to know for 2019. Risk Management. Hashtagging. Strong hashtags are more important than ever.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Instead of following trends in events or marketing, they begin by understanding why they need to implement a particular format or strategic partnership.

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How Events Can Mimic Private Membership Networks

Convene by PCMA

And what should event and association marketers take from this trend? The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Read: Wasted impressions equal wasted money.).

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Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Adding “exhibitors” in your website navigation? Make no mistake, audiences are feeling overwhelmingly positive about our industry.