Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Create a Community There are many ways to leverage membership community values to attract audiences to our events.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

Social Media 62

Social Media SEO Public Relations Events 62

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience.

Communications 130

Communications Communications Marketing Marketing 130

Endless Events

SEPTEMBER 10, 2019

As much as we enjoy bringing you the latest technology trends with Event Tech Podcast and the most intriguing conversations with #EventIcons , we felt like something was lacking. ” But being able to have that sense, and being able to be so real, I think that will hopefully get the audience to say, “Us too.

Events 237

Events Production Public Relations Manufacturing 237

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Signage – both digital (website, social, email) and physical (at the event).

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Instead, you need to meet audiences where they are. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. 3| Paid Social, SEM and Display.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an event blog or website.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

OCTOBER 22, 2021

While it took some time to generate awareness in the initiative’s first year, we sensed sustainability would be a growing trend in the baking industry and brought the program back to the triennial show in 2013. That year, 65 companies submitted entries and five received top honors in their respective categories. Courtesy Flowers Foods).

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. What problems are we solving for them? How and when do they want to consume information? based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.

Technology 105

Technology Technology Events Event Marketing 105