Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. Annual sales promotions. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Executives have gatekeepers that are hard to get through, so phone calls don’t really work, and they are skeptical of promotional emails. In-person experiences?

Attendee 116

Attendee Trade Show Registration Certification 116

Smart Meetings

APRIL 27, 2021

As my organization and I adapted to this new reality, this flexibility enabled us to better support our tourism-related businesses and assist residents and visitors during the pandemic. While I will continue to plan ahead, I know that adapting to current situations and trends will help me be successful in the future.

Tourism 265

Tourism Tourism Communications Communications 265

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Published August 1, 2018.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. With over 30 years of expertise, Colin and his world-class team have elevated all-encompassing experiences to new heights, setting trends that redefine the realms of events, customer service, and entertaining. Kicking Cow Promotions St.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 22, 2022

These tidbits can be turned into quote graphics or infographics for social media. Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Crowdriff

MARCH 26, 2018

They frequently host out-of-the-box exhibitions (like last year’s Star Wars- themed exhibition ), evening social events, and even feature digital screens with visitors’ pets alongside paintings of animals in their stampede exhibit. So we can use those photos to promote the next one.”.

Social Media 52

Social Media Communications Communications Website 52