Remove Online Remove Promotion Remove Public Relations Remove Trends
article thumbnail

How to Use Social Media to Improve Your 2019 Events

Smart Meetings

More than four billion people are online and more than three billion people are active on several social media platforms. Here are the internet and social media trends planners need to know for 2019. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Hashtagging.

article thumbnail

Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Promoting exhibit space to companies? Make no mistake, audiences are feeling overwhelmingly positive about our industry.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

article thumbnail

4 Strategies to Win Back International In-Person Attendees

Convene by PCMA

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Determine your purpose.

Attendee 122
article thumbnail

9 Top Meetings Industry Writers to Know

DCI

For news in the meeting space, developing trends, or even profile pieces, start pitching to Convene to connect with the meeting planners who will be interested in what’s going on within your destination. David Swanson is a freelancer who covers the events industry for publications including . Corporate & Incentive Travel.

Meeting 70
article thumbnail

8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Start by setting clear objectives and defining measurable goals for your event registration.

article thumbnail

5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

Sports 99