Smart Meetings

OCTOBER 20, 2023

Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi. She will now serve as director, marketing following her earlier role as associate director, research and analytics.

Hospitality 264

Hospitality Public Relations Incentives Management 264

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Luxury Lifestyle. It might seem like a stretch.

Media 80

Media Travel Travel Fashion 80

Travel Daily Media

AUGUST 29, 2023

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on TD (Travel Daily Media) Travel Daily. The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023.

Travel 91

Travel Travel Public Relations Tourism 91

The Abbi Agency

JUNE 9, 2021

Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose. The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. Strategy is Essential.

Public Relations 162

Public Relations Retail Audience Media 162

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures. Add A Personal Touch.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

OCTOBER 9, 2023

This creates a picture of what numbers could look like during each of the final weeks of a campaign, helping to set realistic targets — and align paid media budgets accordingly. If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion.

Registration 105

Registration Publishing Public Relations B2B 105

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Social media content is becoming customized to adapt to users’ individual needs, wants, and preferences. Social media platforms. Internal Social Media Policy. The result? Do’s.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

JANUARY 10, 2024

Jon Ushijima The Ritz-Carlton Residences, Waikiki Beach, has promoted Jon Ushijima to the position of director of international sales. In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

FEBRUARY 13, 2023

Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

FEBRUARY 7, 2024

Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Whatever Media Group) 5. Whatever Media Group) 11. In-person experiences? Use show greeters. Hold peer-group discussions. Personalize surveys.

Attendee 116

Attendee Trade Show Registration Certification 116

Bizzaboo

JANUARY 8, 2024

Event marketing focuses on promoting your event to attract attendees and generate interest. It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Although event branding and marketing are distinct, they are closely intertwined.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. This will help you stay on track and ensure that you are consistently promoting your event. Promote your event early and often. You should promote your event regularly leading up to the event date.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

“I will color outside the lines.” — Joe Mathieu, group director, paid media Now is not the time for event marketers to be timid. Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Travel Daily Media

MARCH 12, 2023

The post MICEverse named official sales and PR representative for The Grand Ho Tram Strip appeared first on TD (Travel Daily Media) Travel Daily. As the official representative, MICEverse will manage sales and marketing activities for The Grand Ho Tram Strip in India, including public relations and media outreach.

Public Relations 52

Public Relations Promotion Networking Travel 52

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Start by setting clear objectives and defining measurable goals for your event registration.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. Word of mouth can spread more quickly globally if there are promotional partners in place to help. This deepens their investment and commitment to promoting the event.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JULY 15, 2021

Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources.

Public Relations 52

Public Relations Communications Communications Promotion 52

Interface Tourism Spain

AUGUST 1, 2023

Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, public relations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

AUGUST 22, 2022

These tidbits can be turned into quote graphics or infographics for social media. And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website Automation SEO Prospect 111

Bizzaboo

JUNE 11, 2023

Keep reading to learn how to create a conference budget, costs to consider, and promotional expenses you won’t want to forget — plus get access to our event budgeting templates. Marketing How are you going to promote your event? Public relations. Your events team will already be spreading the word on social media.

Conference 59

Conference Insurance Sponsors Social Media 59

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. It’s imperative we give thought leaders who are participating in events the opportunity to promote their involvement.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Travel Daily Media

SEPTEMBER 25, 2019

The post MICE on Maldives radar appeared first on TD (Travel Daily Media) Travel Daily. Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We The post MICE on Maldives radar appeared first on Travel Daily.

Public Relations 40

Public Relations Tourism Tourism Sports 40

Travel Daily Media

JULY 15, 2019

The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Travel Daily.

Marketing 52

Marketing Marketing Public Relations Tourism 52

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Big news for small groups. Virtual desk-sides.

Travel 69

Travel Travel Media Public Relations 69

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. Matt Swenson contributes to BizBash , a global trade media platform for event venues and resources.

Meeting 70

Meeting Publishing Public Relations Planner 70

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. This may include direct email marketing, social media platforms, TV commercials, or print ads. When you have a clear, recognizable USP, it is also easier to create attractive pitches for the media. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

MAY 26, 2022

The Little Rock Convention & Visitors Bureau (LRCVB) has announced the promotion of Adam Berrios to vice president of sales and services, a position that drives the organization’s key role in attracting meetings, conventions, and sporting events to the area. Your colleagues are on the move, find out who is going where. Adam Berrios.

Public Relations 52

Public Relations Hospitality Sports Incentives 52

Bizzaboo

JANUARY 10, 2024

Offering best-in-class marketing solutions, Allied excels in integrated paid, owned, and earned media, creative solutions, and strategic consulting. Our expertise includes shopper marketing, insight & strategy, experiential, branded content, digital, media buying and sponsorship activation.

Management 98

Management Events Advertising Sports 98