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Kayla Leska Promoted to Vice President, Tourism Public Relations

DCI

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. During the last decade, Kayla has crafted strategic communications plans and implemented tactical programs for U.S. Congratulations, Kayla!

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Caitlin Teare Promoted to Vice President, Economic Development Public Relations

DCI

Development Counsellor’s International (DCI) is pleased to announce the promotion of Caitlin Teare to Vice President, Public Relations, Economic Development. After nearly five years of working as a political communicator in the United States Congress, Caitlin joined DCI’s economic development team in the fall of 2015.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and social media trends planners need to know for 2019. Risk Management.

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? This may include direct email marketing, social media platforms, TV commercials, or print ads.

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People on the Move

Convene by PCMA

Dani Schneider and Abby Feltzer Choose Lansing has announced a promotion and a new hire. Dani Schneider, CTA, has been promoted sales manager after previously serving as Choose Lansing’s sales and services coordinator. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

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Diversifying Your PR Strategy with Real Estate Developers

The Abbi Agency

At The Abbi Agency, we work with developers ranging from commercial, industrial, residential and mixed-use, each serving a different purpose or fulfilling a certain need in the communities they serve. Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose.

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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

This creates a picture of what numbers could look like during each of the final weeks of a campaign, helping to set realistic targets — and align paid media budgets accordingly. If we believe price sensitivity is a concern for our audience, we may experiment with a one-day sponsored promotion.