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Kayla Leska Promoted to Vice President, Tourism Public Relations

DCI

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. During the last decade, Kayla has crafted strategic communications plans and implemented tactical programs for U.S. Congratulations, Kayla!

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Caitlin Teare Promoted to Vice President, Economic Development Public Relations

DCI

Development Counsellor’s International (DCI) is pleased to announce the promotion of Caitlin Teare to Vice President, Public Relations, Economic Development. After nearly five years of working as a political communicator in the United States Congress, Caitlin joined DCI’s economic development team in the fall of 2015.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

In this executive role, Park will lead the company’s global marketing, brand strategy and communications. With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise.

Sports 233
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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

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People on the Move

Convene by PCMA

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

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8 Smart Moves at Destinations International, Travel Santa Ana and More

Smart Meetings

She also worked as director of public relations and communications for Terranea Resorts in Rancho Palos Verdes, California. Licygiewicz has been promoted to general manager of Albany Capital Center (ACC) in New York; she was previously director of sales. Haase is president of newly formed Travel Santa Ana in California.

Travel 246
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4 Ways to Lean Into Qualitative PR Measurements

DCI

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Communicators must reassess how they set their own destination-specific goals and gauge success by opting to include more qualitative PR measurements into their evaluations.