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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? This may include direct email marketing, social media platforms, TV commercials, or print ads.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

More than four billion people are online and more than three billion people are active on several social media platforms. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. billion active users.

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Diversifying Your PR Strategy with Real Estate Developers

The Abbi Agency

At The Abbi Agency, we work with developers ranging from commercial, industrial, residential and mixed-use, each serving a different purpose or fulfilling a certain need in the communities they serve. Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? This will help you stay on track and ensure that you are consistently promoting your event.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Although event branding and marketing are distinct, they are closely intertwined.

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Interface Tourism Group joins Hopscotch Groupe to accelerate its development in international tourism & lifestyle marketing

Interface Tourism Spain

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context. The credo of HOPSCOTCH?

Tourism 52
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Converting In-Person Events To Virtual: How DMP Did It!

Endless Events

Should you choose a platform first? “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. So we had already been counting down new product promotions. It really just said start promoting the virtual trade show.