Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. This may include direct email marketing, social media platforms, TV commercials, or print ads. When you have a clear, recognizable USP, it is also easier to create attractive pitches for the media. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Big news for small groups. Virtual desk-sides.

Travel 69

Travel Travel Media Public Relations 69

DCI

MARCH 7, 2023

Over many years I have watched how our male counterparts support the advancement and promotion of their friends and colleagues and use their networks so adeptly,” she said, “but sadly, this is not something that I have seen my female counterparts in the world of tourism master and it’s one thing I’d like to see change.

Tourism 85

Tourism Tourism Public Relations Networking 85

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

Crowdriff

JULY 5, 2017

Then they began to rethink the angle they were promoting Houston. When this department was created and given a separate budget we renewed our commitment to promoting Houston as a leisure destination,” said Pilar Florez , the Director of Tourism for Visit Houston. Shifting Gears to Attract Leisure Travelers.

Social Media 52

Social Media Promotion Website Public Relations 52

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

DCI

JULY 19, 2021

In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive. Two successful partnerships come immediately to mind.

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Here are a few of the most important qualities of a website that your event prospects will expect.

Website 111

Website Automation SEO Prospect 111

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Social media content is becoming customized to adapt to users’ individual needs, wants, and preferences. Social media platforms. Internal Social Media Policy. The result? Cookie policies.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. It’s imperative we give thought leaders who are participating in events the opportunity to promote their involvement.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. These tidbits can be turned into quote graphics or infographics for social media. And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Repurpose Event Content.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Crowdriff

MARCH 26, 2018

All this, along with active and engaging social media accounts, makes it one art institution that gives everyday visitors little reason to feel out of place. “It We also use [the social photos] to help promote events and programs that are happening, because people are capturing images of the events they attend,” she added. “So

Social Media 52

Social Media Communications Communications Website 52