Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.).

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

Tourism eSchool

NOVEMBER 30, 2022

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Your Experience.

Tourism 93

Tourism Tourism Social Media Website 93

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

Conference 265

Conference Advertising Communications Communications 265

DCI

DECEMBER 14, 2021

Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Budget : $179,000 (events, digital marketing, website). Since then, its efforts have expanded, and in 2019, the chamber relaunched its relocation and talent attraction website, ABetterLifeOKC.com. Employee testimonials .

Website 52

Website Public Relations Advertising Publishing 52

Convene by PCMA

JANUARY 19, 2024

One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. You can let users self-identify as attendees, exhibitors, media, etc. The more targeted and closely aligned with prospects’ interests campaigns are, the better.

Prospect 52

Prospect Public Relations B2B Audience 52

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. When you have a clear, recognizable USP, it is also easier to create attractive pitches for the media. If you are operating on a limited budget, the cheapest way to achieve results is through public relations.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

MARCH 7, 2023

Have a DEI plan that crosses departments and has quantifiable goals Deborah Wakefield is Vice President of Media Relations at CityPASS. I have long admired her commitment and longevity in Public Relations, but she’s always embracing evolution within our industry.

Tourism 85

Tourism Tourism Public Relations Networking 85

DCI

JUNE 14, 2021

Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Virtual desk-sides. Accept the risk. It’s a trave PR reality like any other.

Travel 69

Travel Travel Media Public Relations 69

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s This past spring Owens and his team turned to user-generated content , or the visuals their guests share on social media, in hopes of helping themselves stand out.

Website 52

Website Social Media Public Relations Platform 52

Crowdriff

JULY 5, 2017

In order to connect better with Mexican travelers in their own language, Visit Houston launched a Spanish-language travel marketing campaign titled “Hola Houston” in 2016, which included a new website: HolaHouston.com. We do these in-market activations to bring our own talent and share it with the people there,” said Florez. “We

Social Media 52

Social Media Promotion Website Public Relations 52

Travel Daily Media

JULY 25, 2017

The post SACEOS reveals new marcoms committee appeared first on TD (Travel Daily Media) Travel Daily. This approach will enhance our focus on advocacy, education and professionalisation efforts as we prepare to launch our new website this quarter.”. The Marketing Communications Committee comprises the following members: Chairperson.

Public Relations 40

Public Relations Communications Communications Consulting 40

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Signage – both digital (website, social, email) and physical (at the event).

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 19, 2021

In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive. Two successful partnerships come immediately to mind.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Pro tip: Don’t forget to try other communication methods besides sending an email!

Sponsors 97

Sponsors Logistics Vendor Events 97

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Social media content is becoming customized to adapt to users’ individual needs, wants, and preferences. Social media platforms. Internal Social Media Policy. The result? Cookie policies.

Social Media 52

Social Media Media Technology Technology 52

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. If your website is still a key focus for 2019, read our eBook on keeping tourism websites relevant.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Here are a few of the most important qualities of a website that your event prospects will expect.

Website 111

Website Automation SEO Prospect 111

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

OCTOBER 22, 2021

With all the ingredients of a great storyline, the BEST in Baking program allowed IBIE to create compelling promotional content for the show’s website, videos, on-site lounge, and more; garner robust media attention, including that elusive pre-show press; and attract valuable sponsorships. Courtesy Flowers Foods).

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. These tidbits can be turned into quote graphics or infographics for social media. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Crowdriff

MARCH 26, 2018

All this, along with active and engaging social media accounts, makes it one art institution that gives everyday visitors little reason to feel out of place. “It We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52