Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Regular posting can help ensure that more of your prospects have the chance to see names they recognize in a list of likes.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 9, 2023

This creates a picture of what numbers could look like during each of the final weeks of a campaign, helping to set realistic targets — and align paid media budgets accordingly. We also consider other factors that influence attendance decisions, like changes in event pricing, timing, destination location, and the competitive landscape.

Registration 105

Registration Publishing Public Relations B2B 105

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JULY 21, 2023

Many events are seeing equal — or, in some cases, greater — international numbers than 2019. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. through passion points of music, sports, and culture.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. So, too, must the way we market to them.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website is more than a pile of documents. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. It’s relatively easy being green for the span of an event or a campaign. Let’s think outside the recycling bin. Bake Sustainability Into the Experience.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content.

Human Resources 98

Human Resources Public Relations Speakers B2B 98