Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 9, 2023

This creates a picture of what numbers could look like during each of the final weeks of a campaign, helping to set realistic targets — and align paid media budgets accordingly. We also consider other factors that influence attendance decisions, like changes in event pricing, timing, destination location, and the competitive landscape.

Registration 105

Registration Publishing Public Relations B2B 105

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JUNE 30, 2022

At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 19, 2024

You can let users self-identify as attendees, exhibitors, media, etc. From then on, those users will see different navigation menus, text, imagery, and calls to action, optimized to support the ways that each audience engages with your event. The more targeted and closely aligned with prospects’ interests campaigns are, the better.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. through passion points of music, sports, and culture.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

JULY 21, 2023

Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Reach out to in-market industry influencers, government agencies, media, counterpart trade associations, and industry business consultants.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

APRIL 6, 2022

In general, find creative, innovative ways to help your exhibitors stay connected to your event while overcoming the new set of challenges they might be facing in the current reality. In addition to telling the story on your own channels, work with trusted media partners to broaden your reach. Don’t underestimate the power of FOMO.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

JANUARY 12, 2023

Event organizers can demonstrate their values by giving voice to their beliefs, especially on social media, and choosing destinations, speakers, charitable initiatives and other event features that align with their values and most importantly, the values of the audiences they serve. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. I will see change as opportunity.” — Sheree Whiteley, copywriter. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website is more than a pile of documents. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Showing enormous crowds from a pre-COVID event might do more than bring up safety concerns — it might also set false expectations. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content.

Human Resources 98

Human Resources Public Relations Speakers B2B 98