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Quick Trips: How to Score Spontaneous Bookings

Dana Communications

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. Want to boost bookings in today’s spontaneous society?

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State of In-Person Events: Who’s Booking What, Where & When?

Smart Meetings

The session features Ken Holsinger, senior vice president of data solutions at Freeman ; Gus Vonderheide, vice president of global sales at Hyatt ; Rose Horcher, CMM, CMP, vice president of client services at Choose Chicago ; and Jessica Malaty Rivera, epidemiologist and science communications lead at the COVID Tracking Project at The Atlantic.

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MICE professionals

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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 80 percent of consumers want to book with minimal human involvement. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Tod Maffin.

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Why Augmented Ads Really Click with Today’s Travelers

Dana Communications

Savvy tourism marketers have responded with augmented ads. An Engaging Bookings Booster Ok, so the destination is selected. Travelers aren’t booking a hotel solely on word of mouth or reviews anymore. The post Why Augmented Ads Really Click with Today’s Travelers appeared first on Dana Communications.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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2023 in review—and a book sale!

Conferences that Work

Though I love my work, it was nice to reduce the number of high-intensity workdays booked in 2023! 3 • Rome, November: Workshop at Bea World – The International Festival of Events and Live Communication It was exciting to end 2023 with an opportunity to lead a workshop in Rome at the Best Event Awards International Festival.

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