Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

Website 130

Website Online Social Media Promotion 130

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. Implications for booking speakers: • Knowing your audience and finding speakers with broad appeal will be an important challenge.

Speakers 111

Speakers Trends Booking Events 111

Convene by PCMA

DECEMBER 19, 2023

It is super-charging mobile event apps too, improving attendee registration, data capture, venue booking, and overall event management. Barbara Palmer, deputy editor Will Social Media Matter? The trend I’m keeping my eye on in 2024 is social media. I think the reckoning with social media has begun.

Trends 130

Trends Social Media Events Media 130

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. Operations Manager: An event operations manager oversees vendor communication. Optimize nonprofit event planning efficiency by organizing all communications in one place.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. He has led an outstanding sales team that achieved 116 percent of the room revenue booking goal in 2022. She earlier worked at Visit Seattle and WE Communications.

Hospitality 162

Hospitality Promotion Tourism Tourism 162

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Booking Trade Show 130

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

SEPTEMBER 22, 2021

Booking major venues and event entertainment is something that should be done as soon as possible. Other important vendors that need to be booked well ahead of your event include your AV team, entertainment, and speakers. Consider booking your AV team prior to your venue. Begin event promotion and create marketing strategies.

Vendor 334

Vendor Events Speakers Registration 334

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. But it’s not easy — event planning requires a supreme level of organization, time management, and communication skills that can’t be learned from a book.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Social Tables

SEPTEMBER 21, 2017

How can a large hotel brand position itself to appeal to that market? Marriott’s hotel marketing is succeeding in doing just that. 80% of millennials use social media to make decisions and UGC has the most influence. In fact, they’re more spontaneous: 49% book trips last minute and only 58% book traditional lodging.

Marketing 60

Marketing Marketing Social Media Advertising 60

AltexSoft Travel

JANUARY 30, 2023

Many companies have closed user groups for employees to book travel for business purposes, often at discounted rates. customers who have booked a certain number of trips or have a certain level of spending); meeting certain demographic or lifestyle criteria (e.g., Marketing efficiency. Members of corporate travel programs.

Benefits 97

Benefits Travel Travel Booking 97

AltexSoft Travel

MARCH 23, 2022

Before diving in, watch how tours and attractions market works. A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. Booking engine and payments processing.

Booking 52

Booking Technology Technology Travel Agent 52

Traveler's Q

JUNE 8, 2023

Missed Bargains and Unoptimized Budget Allocation Without the guidance of a professional travel agent, travelers can easily miss out on bargains and discounts on airline tickets and hotel bookings. A travel agent is a trained professional who specializes in booking travel arrangements for individuals, families, and corporate clients.

Travel Agent 130

Travel Agent Travel Travel Consulting 130

Solimar International

JUNE 22, 2021

Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay. Within the booking process, all services and information need to be accessible for visitors.

Social Media 96

Social Media Destination Management Website Booking 96

Endless Events

JANUARY 9, 2020

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. Thuy’s POV.

Social Media 270

Social Media Media Fashion Events 270

Endless Events

JUNE 29, 2020

Will we adapt to a new way of marketing and communications? Multiple event organizers have switched to omnichannel platforms such as social media, television advertising, and off-premises tools like QR Codes and NFC tags to generate awareness, drive traffic, and promote their upcoming events to enhance viewer participation. .

Events 327

Events Advertising Technology Technology 327

Open Destinations

APRIL 20, 2023

Fulfilling expectations for a vintage rail experience comes with the territory as visitors increasingly expect to find all the information they need and to book and pay for their excursions online. Pardoxically , people are craving “slow travel” experiences, but at the same time, they expect instant online booking for these excursions.

Online 52

Online Training Booking Advertising 52

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? It’s best to try and limit the number of Personas you target, simply because, each Persona will need a different content marketing and communications strategy in order to effectively engage them. Experiencing – Continue to book experiences whilst in destination.

Tourism 63

Tourism Tourism Social Media Website 63

Endless Events

JULY 19, 2018

How chat AI and event apps can tie in with your social media strategy. It’s that ability to assist, that cements chatbots as a new wave of communication in event support. This could be used to make merchandise recommendations , much like Amazon does when you buy a book and it suggests others you may enjoy.

Event Apps 204

Event Apps Social Media Events Attendee 204

Eventtia

OCTOBER 9, 2023

What should you do when the venue you’ve booked becomes unavailable? Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Strategize the marketing and execution. This aids in visual recall and marketing efforts.

Event Planning 88

Event Planning Retail Registration Events 88

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

Tourism 52

Tourism Tourism Social Media Website 52

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories.

Website 87

Website Media Social Media Publishing 87

Tourism eSchool

APRIL 30, 2020

If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines. Orange has taken it's popular F.O.O.D

Tourism 97

Tourism Tourism Social Media Online 97

Crowdriff

AUGUST 16, 2016

Riley Forman is the founder of marketing firm Connect Media in Hope, BC. Connect Media provides content generation, distribution and management, brand development, brand communications and online identity management to the tourism industry. You’re no stranger to destination marketing. Sit back and enjoy!

Marketing 52

Marketing Marketing Social Media Tourism 52

ITA Group

SEPTEMBER 30, 2021

You need to turn those customers into your marketing machines. Due to social media and countless review sites, customers have more power than ever before to impact your company’s online reputation. Identity Benefits: What should you communicate about who your customers are? Harvard Business Review.

Social Media 88

Social Media Advertising Promotion Benefits 88

AltexSoft Travel

SEPTEMBER 19, 2023

This article explores the influence of analytics on marketing strategies, revenue management, guest personalization, and other aspects of the travel industry. They record and track customer and company interactions, spanning various communication channels like emails, chats, and phone calls. geolocation, profiles, and feedback.

Travel 52

Travel Travel Airlines Booking 52

Travel Daily Media

MAY 10, 2023

Eugene Ko, Director of Marketing and Communications at Phocuswright, said: “Climate change is happening now, meaning the travel industry is at a crossroads; it can either take action to become more sustainable via innovation – or be forced to do so via crises and regulation.

Regulations 72

Regulations Sustainability Travel Travel 72

Convene by PCMA

MAY 19, 2022

Summerville to vice president of marketing, communications, and community engagement, a role that will help propel the organization’s presence in the local, regional, national, and international tourism space. The Little Rock Convention & Visitors Bureau (LRCVB) has promoted Kasey L. Starr Butler-Jemison.

Hospitality 52

Hospitality Advertising Promotion Social Media 52

AltexSoft Travel

JULY 14, 2022

Immersive travel implies, well, immersing in the foreign culture which in most cases means mingling with the community at the place of destination, engaging in traditional activities, attending local events and so on. They only connect suppliers with consumers and distributors and earn their commission in case the tour is booked.

Travel 105

Travel Travel Affiliate Booking 105

DCI

APRIL 7, 2022

So what better a day to dig into the topic of the re-emergence of the global meetings market than today! DCI’s latest edition of “Winning Strategies In Destination Marketing: A View From Meeting Planners” illustrates that in-person meetings are no longer the best way to attract bookings. Delayed communication is the way to go.

Planner 52

Planner Trade Show Meeting Social Network 52

Tembusu Events and Communications

APRIL 24, 2024

It communicates a lot about your event to different people, showcases how your plans evolve, and becomes a useful guide for future events. Use language from your marketing plan or set clear objectives. It’s not the most thrilling task, and getting all the details right can be a bit challenging.

Management 40

Management Virtual Events Affiliate Events 40

Endless Events

JULY 18, 2018

But, this isn’t just about creating personalized invitations and marketing; instead, it’s about customizing the actual event experience so that attendees are more engaged and find your event memorable. Customizing communication technology. Finding the right balance between a personalized event experience and invasive marketing.

Event Apps 159

Event Apps Events Communications Communications 159

The MICE Blog

DECEMBER 29, 2021

The event was expertly moderated by Rachel Moore, Director of Community and Social Media at Hubilo. . Read books, watch videos and listen to podcasts. Communication. Phil recommends choosing an internal collaboration hub, a general use software designed to promote effective internal communication and collaboration.

Communications 183

Communications Communications Technology Technology 183

Endless Events

JUNE 10, 2020

Once you understand that purpose, think from a digital marketing mindset. Communicating With Attendees. Maybe a vendor is incredibly great at inbound marketing and they have some great insights that they can share when it comes to it. Or maybe better yet, one of your vendors is really good at social media marketing.

Trade Show 248

Trade Show Virtual Events Vendor Production 248