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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 80 percent of consumers want to book with minimal human involvement. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Tod Maffin.

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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

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5 Great Ways To Use SMS for Events and Retail Experiences

Eventtia

SMS communication comes with multiple challenges, such as managing user experience, capturing relevant data, ensuring timing, and maintaining a solid brand image and reputation. Next, we’ll discuss ways to leverage SMS communication for events and retail experiences. SMS notifications offer a simple, efficient solution to this issue.

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Language Interpretation Is the Next Wave in Virtual Meetings

Smart Meetings

KUDO and its partners work to create “personalized experiences and break the language barrier in meetings, business and events,” said Pia Decarsin, marketing communications manager at KUDO. KUDO, for instance, has 12,000 certified interpreters available through KUDO Marketplace , the company’s automated booking site.

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5 Tips for Improving Accessibility for Meetings

Smart Meetings

When Keely Cat-Wells, founder and president of C-Talent , arrived to speak at an event about the importance of diversity and accessibility with her colleague, who was in a wheelchair, the two were met with a startling realization: the room that was booked for the event was entirely inaccessible. People have to take this seriously now.”.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

Before diving in, watch how tours and attractions market works. A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. Booking engine and payments processing.

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