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Quick Trips: How to Score Spontaneous Bookings

Dana Communications

The golden rule of traveling was always to book early, and the earlier the better. Jump ahead to today’s world of flexible work schedules and mobile-savvy globe-trotters and you’ll find that more and more people are choosing to book shorter, spur-of-the-moment trips on the fly. Want to boost bookings in today’s spontaneous society?

Booking 133
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130
MICE professionals

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What you need to know about ADA for hotel websites in 2024 and beyond

Leonardo

The American Disabilities Act (or ADA) was passed in 1990, long before websites were a twinkle in most hoteliers’ eyes. The small print is vague because, as written, the Act itself does not include the word websites. Hotel websites can meet WCAG 2.2 However, hotels are included as public facilities.

Website 93
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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

Benefits 203
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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event-ful Travel: 5 Winning Ways to Get Event-Goer Heads in Beds

Dana Communications

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). At a bare minimum, you should ensure your property is listed on their official websites. There are some mega marketing budgets behind these household names.

Travel 211
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98