Leonardo

MARCH 16, 2022

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. A better strategy is to sell based on experiences.

Website 82

Website Booking SEO Marketing 82

Travel Daily Media

MAY 30, 2023

The post Arival launches guide to help experience companies grow online bookings appeared first on TD (Travel Daily Media) Travel Daily. Arival, a global leader in the tour and activities industry, launched a new guide aimed at helping tour operators choose a booking system.

Booking 84

Booking Online Automation Website 84

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

Benefits 203

Benefits Marketing Marketing Travel Agent 203

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

DCI

APRIL 12, 2023

At one event, the UNWTO discussed trends for the future as parts of the world ease into pre pandemic levels, but some destination travel trade websites are still operating like nothing has changed. Advisors looking for ways to develop and access luxury experiences need guidance, and destination travel trade websites need to be their light.

Website 78

Website Travel Travel Sustainability 78

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71

Website SEO Booking Social Media 71

Sojern

NOVEMBER 29, 2021

Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Virtually all ( 94% ) first impressions about your website are related to its design. 2 Use Images Unique to Your Business to Inspire Travelers to Book .

Website 83

Website Booking Travel Travel 83

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.

Website 52

Website Planner Certification Publishing 52

Sojern

MARCH 17, 2021

Google recently announced the release of a ‘Free Booking Links’ module that allows Hotels and Online Travel Agencies (OTAs) increased visibility in Google Travel. For hotel marketers, this change is good news, as it means there is a new source of free direct bookings that complements your existing metasearch campaigns. .

Booking 98

Booking Advertising Website Organization 98

MeetingsNet

OCTOBER 12, 2021

The 5,100-property hospitality company joins IHG, Omni, and Hilton in using the GroupSync Engage platform on its brands’ websites, allowing planners to view and book event space and guest rooms on the spot. In most cases, the no-RFP-needed platform “is probably going to be for events needing 50 or fewer guest rooms.”.

Booking 97

Booking Meeting Platform Website 97

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Over 67% of travelers found inspiration for their next trip on Facebook and Instagram, so the possibilities to reach and influence travelers to book are limitless.

Website 83

Website Social Media Advertising Audience 83

Leonardo

JANUARY 25, 2024

Generative AI’s role in Travel Bookings First up: the ongoing rise of generative A I. Put an AI chatbot in guest-facing places like your website to answer questions, make recommendations, and get to know guest preferences before they even arrive. What makes this different than the “AI” trends of the last few years?

Trends 52

Trends Marketing Marketing Automation 52

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). At a bare minimum, you should ensure your property is listed on their official websites. There are some mega marketing budgets behind these household names.

Travel 211

Travel Travel Events Advertising 211

Leonardo

SEPTEMBER 28, 2021

Building a website is easier today than it ever has been. There are dozens of services that allow a user to upload photos, select a template, write some content, and launch a new website. . But a bad website will have a negative impact on your direct revenue and erode traveler trust. 2 Seamless booking engine conversion .

Website 52

Website Vendor eCommerce Booking 52

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings.

Tourism 97

Tourism Tourism Marketing Marketing 97

Leonardo

AUGUST 18, 2021

Whether you’re building a multi-property brand.com or an individual hotel website, Live CMS has a host of hospitality-centric features and functionality to manage all your marketing needs. Gather and manage content, including marketing assets, media files, property data and marketing text in one place.

Platform 102

Platform Marketing Marketing Website 102

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023. million in 2033. Beach hotels are those that are on or near a beach and have a view of the sea.

Trends 72

Trends Marketing Marketing Retreat 72

DCI

SEPTEMBER 9, 2021

While hotels and restaurants strive to be more accessible , we have to remember, as destination marketers, that we have a role in it, too. One place that we sometimes forget about is our tourism websites. It’s hard to tell from the comfort of your office who is viewing your website. A bit of investment up front goes a long way.

Website 56

Website Tourism Tourism Social Media 56

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Look at the blog topics and information you share on your website. Travel writers like to know what’s coming in the future, even if travelers can’t yet book them.

Website 87

Website Media Social Media Publishing 87

Smart Meetings

FEBRUARY 27, 2023

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

Conference 279

Conference Sponsors Trade Show SEO 279

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

DCI

MARCH 29, 2023

billion websites on the internet, and around 93% of internet traffic goes through Google alone. Measurable Results Search advertising provides destinations with measurable results, allowing marketers to track the success of campaigns and make adjustments as needed to improve ROI. Reports show there are more than 1.13

Advertising 72

Advertising Marketing Marketing Website 72

AltexSoft Travel

MARCH 23, 2022

Before diving in, watch how tours and attractions market works. A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. Booking engine and payments processing.

Booking 52

Booking Technology Technology Travel Agent 52

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

Travel 220

Travel Travel Social Media Booking 220

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Smart Meetings

MARCH 26, 2024

The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” Simplifying Spa Booking for Planners Vitality Pool As the program is still in its nascent phase, the team is working things out and determining what works best for both planners and leisure guests.

Retreat 264

Retreat Planner Trends Attendee 264

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing?

Marketing 98

Marketing Marketing Social Media Online 98

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. It will automatically plan their agenda and get them booked on a flight and with a hotel that will meet their specific needs. Kramer shared some highlights.

Event Technology 277

Event Technology Technology Technology Trends 277

Leonardo

DECEMBER 9, 2021

Throughout our 20 years developing media distribution software, we have proven the importance of eye-catching imagery to accelerate the booking process. We are partnering with Hangtime Media to add video production to our suite of digital marketing services.

Media 87

Media Production Marketing Marketing 87

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers. Facebook in particular is fantastic for word of mouth marketing.

Online 89

Online Social Media Website Advertising 89

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Smart Meetings

APRIL 23, 2024

Emily Laufgraben Emily Laufgraben, Maritz market insights manager, noticed a vacuum in behavioral data about what is driving people from diverse industries to register for events post-Covid. Local attendees in driving distance, who don’t have to book flights in advance also tend to wait until the last minute to make a decision.

Registration 130

Registration Attendee Trade Show Networking 130

Dana Communications

SEPTEMBER 19, 2023

Chatbots on your website and social media channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. Guest Apps: Properties can increase engagement and satisfaction AND boost bookings with a flexible, functional app. The Latest Wi-Fi: What’s in a number?

Travel 182

Travel Travel Hospitality B2B 182