Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71

Website SEO Booking Social Media 71

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing?

Marketing 98

Marketing Marketing Social Media Online 98

AltexSoft Travel

MARCH 23, 2022

Before diving in, watch how tours and attractions market works. A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. Booking engine and payments processing.

Booking 52

Booking Technology Technology Travel Agent 52

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. It will automatically plan their agenda and get them booked on a flight and with a hotel that will meet their specific needs. Kramer shared some highlights.

Event Technology 240

Event Technology Technology Technology Trends 240

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023. million in 2033. Beach hotels are those that are on or near a beach and have a view of the sea.

Trends 72

Trends Marketing Marketing Retreat 72

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. Use an integrated platform that manages all your registration tasks at once. The Women’s Movement has undoubtedly made an impact on various spheres, and the world of marketing is no exception.

Proposal 201

Proposal Marketing Marketing Social Media 201

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Leonardo

APRIL 13, 2021

Their portfolio of independently owned and operated hotels includes hotels in the UK, US, and Canada, with growth coming in every market. They need the best media distribution solution on the market, and their previous vendors simply weren’t cutting it. . A n easy-to- use modern solution that streamlined work on their end .

Media 52

Media Platform Automation Travel Agent 52

EHL Insights

NOVEMBER 9, 2021

Indeed, not unlike other big platforms such as Booking.com , the COVID-19 outbreak was a time for change and self-reflection for the leader of travel review websites. More recently, TripAdvisor also expanded its business and subscribed to the affiliate programs of some of the leading accommodation websites such as Booking.com.

Affiliate 116

Affiliate Advertising Website Platform 116

PXCom Media

DECEMBER 5, 2018

: 2 minutes Today, 93% of the hotel customers use the Internet to compare the prices and book. These platforms are not always honest, according to a record from the General Directorate for Fair Trading, Consumer Affairs and Fraud Control , warning the consumers. Hoteliers: 4 great ideas to boost your hotel bookings!

Booking 52

Booking Website Communications Communications 52

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 81

Production Marketing Marketing Automation 81

Travel Daily Media

DECEMBER 18, 2022

Easol will be the official booking platform partner for the world’s biggest afrobeats festival Afro Nation Portugal & Ghana, along with the infamous Secret Garden Party and El Dorado. Traditional e-commerce marketplaces and booking platforms are outdated for festival organisers today.

Booking 52

Booking Platform Website Travel 52

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership.

Hospitality 119

Hospitality Advertising Website Booking 119

Sojern

AUGUST 23, 2021

Is retargeting a big part of your online marketing strategy? Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. The traveler leaves that site without making a booking and they continue to browse the web. .

Advertising 104

Advertising Website Booking Prospect 104

Leonardo

JUNE 22, 2023

Leonardo’s Web Studio solution gives hoteliers beautiful, conversion-driven websites. Leonardo uses a proprietary search engine optimization strategy to boost website traffic for hotels looking to revamp their direct booking. For more information about Leonardo, visit leonardoworldwide.com.

Automation 52

Automation Website Booking Hospitality 52

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. They decide to go on the trip, making their payments to tourism businesses to book flights, hotels, and activities.

Social Media 98

Social Media Media Tourism Tourism 98

Leonardo

MAY 4, 2022

Recently our partner SiteMinder released their annual review of the top hotel booking revenue makers of the year. Booking.com takes the top spot in most markets, with direct channels following closely behind. Direct revenue is in the second spot for more than half of the 21 markets reviewed in this study.

Website 84

Website Booking Platform Banking 84

Leonardo

MAY 16, 2023

This new version has a host of new features, but it’s an increasingly important topic for hoteliers and hotel digital marketers to understand because Google is discontinuing its older analytics tool. It includes a wider variety of more precise metrics to measure your website’s performance.

Website 84

Website Platform Benefits Production 84

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Sojern

MAY 11, 2021

Having a strong multichannel marketing strategy is important to capture travelers all the way throughout the path to purchase, from dreaming to booking. Inspire them to learn more about you when they’re dreaming and scrolling on Facebook, search engine marketing (SEM), video, or display. So what is metasearch? .

Advertising 93

Advertising Website Booking Publishing 93

AltexSoft Travel

JANUARY 30, 2023

Many companies have closed user groups for employees to book travel for business purposes, often at discounted rates. customers who have booked a certain number of trips or have a certain level of spending); meeting certain demographic or lifestyle criteria (e.g., Marketing efficiency. Members of corporate travel programs.

Benefits 97

Benefits Travel Travel Booking 97

Endless Events

SEPTEMBER 22, 2021

Booking major venues and event entertainment is something that should be done as soon as possible. Select your venue, virtual platform, and major vendors. The same goes for virtual platforms : find one that best supports your goals. Consider booking your AV team prior to your venue. What type of an event is it?

Vendor 334

Vendor Events Speakers Registration 334

AltexSoft Travel

JULY 14, 2022

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Meanwhile, adventure travel is more about physical activities. Technologies.

Travel 105

Travel Travel Affiliate Booking 105

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Tourism eSchool

JANUARY 10, 2023

Why add YouTube into your marketing mix? 1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1. Where does YouTube fit with your marketing strategy? Because YouTube has your potential customers attention.

Tourism 90

Tourism Tourism Social Media Website 90

Sojern

AUGUST 24, 2021

Hoteliers are acutely focused on reducing costs and driving more profitable bookings, desperately needing to fill their hotels with the highest-paying guests. Meanwhile, the digital marketing game is evolving at a rapid pace. Create cohesive strategies between marketing and revenue departments. .

Website 110

Website Booking Advertising Promotion 110

Sojern

JANUARY 18, 2022

At Sojern, we understand how important it is for hotels to utilize metasearch in their multichannel marketing strategies. This is because nearly three-quarters of travelers are believed to use metasearch engines in their search process, making it one of the most important channels in travel marketing. . So easy, so fast.”.

Website 81

Website Booking Certification Vendor 81

Travel Daily News

APRIL 6, 2023

MIAMI, FLORIDA – Tangy Management , a Miami-based leading vacation rental and property management company that is revolutionizing the vacation rental industry, has launched its new consumer travel booking website, staywithtangy.com. Using the Tangy platform, guests can browse and place orders that will be ready when they arrive.

Management 75

Management Hospitality Website Booking 75

AltexSoft Travel

AUGUST 18, 2021

OTAs and other travel platforms integrate this feature to attract more visitors looking for the best rates. purchase and departure dates, seasonality, holidays, the number of available airlines and flights, fare class, the current market demand, and. A search engine of your own travel platform. Other travel platforms.

Training 59

Training Booking Airlines Platform 59

Sojern

MARCH 18, 2021

While other browsers have already implemented the strategy, Google’s Chrome has 66% of the market share, so 2022 signifies the true “death” of 3rd party cookies and will change the landscape. Most importantly, the impact of the ads placed can be measured and help travel marketers ensure they’re spending where it counts. .

Advertising 97

Advertising Travel Travel Website 97

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Booking Trade Show 130

Business Traveler USA

JANUARY 3, 2022

Electra.aero, a US-based clean aviation technology company, and Flyv, a German start-up airline specializing in on-demand air mobility, have partnered to employ a new generation of hybrid-electric aircraft in underserved regional travel markets in Europe. electra.aero , flyvirtual.global.

Airlines 116

Airlines Transportation Sustainability Networking 116