Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71

Website SEO Booking Social Media 71

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Can customers easily find the information they need and/or book online?

Online 52

Online Social Media Website Advertising 52

Sojern

NOVEMBER 29, 2021

Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Virtually all ( 94% ) first impressions about your website are related to its design. 2 Use Images Unique to Your Business to Inspire Travelers to Book .

Website 83

Website Booking Travel Travel 83

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry.

Website 52

Website Planner Certification Publishing 52

MeetingsNet

OCTOBER 12, 2021

The 5,100-property hospitality company joins IHG, Omni, and Hilton in using the GroupSync Engage platform on its brands’ websites, allowing planners to view and book event space and guest rooms on the spot. In most cases, the no-RFP-needed platform “is probably going to be for events needing 50 or fewer guest rooms.”.

Booking 97

Booking Meeting Platform Website 97

Sojern

MARCH 17, 2021

Google recently announced the release of a ‘Free Booking Links’ module that allows Hotels and Online Travel Agencies (OTAs) increased visibility in Google Travel. For hotel marketers, this change is good news, as it means there is a new source of free direct bookings that complements your existing metasearch campaigns. .

Booking 98

Booking Advertising Website Organization 98

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Solimar International

MAY 23, 2022

They have adopted new digital habits, and changed their online behavior as a result. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. But, what is digital destination marketing? From local to global .

Marketing 98

Marketing Marketing Social Media Online 98

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Higher fares seem to play a significant part in the booking deficit.

Travel 220

Travel Travel Social Media Booking 220

Smart Meetings

FEBRUARY 27, 2023

Provide an all-inclusive online shopping cart experience. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

Conference 271

Conference Sponsors Trade Show SEO 271

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. By Rebecca White.

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings.

Tourism 97

Tourism Tourism Marketing Marketing 97

AltexSoft Travel

MARCH 23, 2022

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Before diving in, watch how tours and attractions market works. Tour operator technology solutions.

Booking 52

Booking Technology Technology Travel Agent 52

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Look at the blog topics and information you share on your website. Travel writers like to know what’s coming in the future, even if travelers can’t yet book them.

Website 87

Website Media Social Media Publishing 87

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023. million in 2033. Beach hotels are those that are on or near a beach and have a view of the sea.

Trends 72

Trends Marketing Marketing Retreat 72

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

DCI

SEPTEMBER 9, 2021

While hotels and restaurants strive to be more accessible , we have to remember, as destination marketers, that we have a role in it, too. One place that we sometimes forget about is our tourism websites. It’s hard to tell from the comfort of your office who is viewing your website. A bit of investment up front goes a long way.

Website 56

Website Tourism Tourism Social Media 56

Social Tables

MARCH 10, 2021

In addition to checking out our post on how to become a wedding planner , one of the first things we recommend doing is exploring some of the best online wedding planner courses the web has to offer. Explore 6 of the best online wedding planner courses: Wondering what type of course is best for a wedding planner?

Online 78

Online Planner Certification Training 78

Sojern

AUGUST 23, 2021

Is retargeting a big part of your online marketing strategy? Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. You’re not alone. How third-party cookies are used to make retargeting work today.

Advertising 104

Advertising Website Booking Prospect 104

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

MARCH 24, 2022

But if you work in the hospitality business, you must have noticed that the way people book and pay for hotels has changed, especially since the start of the pandemic. Clunky websites have guests email or even call for information, availability updates are often manual, and check-ins and ancillary bookings also often happen only in person.

Online 52

Online B2B Vendor Automation 52

Conferences that Work

MAY 20, 2024

I ran them in my spare time for thirteen years before writing my first book. Having spent seventeen years developing the why and how of peer conferences, you might reasonably expect that the book provided a somewhat definitive guide for peer conference rationale and design. I made them free to download. It seemed the least I could do.

Consulting 67

Consulting Social Media Publishing Conference 67

Sojern

AUGUST 24, 2021

Hoteliers are acutely focused on reducing costs and driving more profitable bookings, desperately needing to fill their hotels with the highest-paying guests. Meanwhile, the digital marketing game is evolving at a rapid pace. Create cohesive strategies between marketing and revenue departments. .

Website 110

Website Booking Advertising Promotion 110

PXCom Media

DECEMBER 5, 2018

: 2 minutes Today, 93% of the hotel customers use the Internet to compare the prices and book. This decision gives the hoteliers the opportunity to retake their bookings, by following these 4 tips to boost your hotel bookings and diversify your channels. Hoteliers: 4 great ideas to boost your hotel bookings!

Booking 52

Booking Website Communications Communications 52

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 233

Audience SEO Advertising Social Media 233

Sojern

MARCH 18, 2021

While other browsers have already implemented the strategy, Google’s Chrome has 66% of the market share, so 2022 signifies the true “death” of 3rd party cookies and will change the landscape. Let’s start from the beginning and look at where online travel advertising is now and what we can expect in the future “cookieless world”.

Advertising 97

Advertising Travel Travel Website 97

Traveler's Q

JUNE 8, 2023

Missed Bargains and Unoptimized Budget Allocation Without the guidance of a professional travel agent, travelers can easily miss out on bargains and discounts on airline tickets and hotel bookings. A travel agent is a trained professional who specializes in booking travel arrangements for individuals, families, and corporate clients.

Travel Agent 130

Travel Agent Travel Travel Consulting 130

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. We are all bombarded by ads everywhere we go online. Your target market is the same way. Click To Tweet.

Advertising 60

Advertising Online Website Prospect 60

ADMEI

APRIL 10, 2024

Comb through their website, study their past projects and events, and learn as much as possible about their clients. Market research is the first step in crafting a successful proposal. If you’re sending your proposal online, you can include an option to sign and pay electronically to secure you as their DMC partner.

Proposal 195

Proposal Vendor Destination Management Contracts 195

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. Promote your 'opt-in' and signup form on your website (pop-up, side bar, footer), and social media accounts.

Tourism 52

Tourism Tourism Marketing Marketing 52