Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. As a female publisher 22 years ago, she was utterly alone. She loved everything about the business.

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Meeting Publishing Tourism Tourism 246

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Utilize AI to personalize account-based marketing (ABM) strategies for targeted outreach.

Marketing 52

Marketing Marketing Automation Social Media 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. As for your loyal customers.

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Smart Meetings

MARCH 14, 2023

30, the day before reports of a potential transaction were published. In 2021, the market for in-person, virtual and hybrid events was estimated at $30 billion. The highly anticipated deal represents an $8.50 per share price for stockholders, a 52% premium over the 90-day running average prior to Jan.

Publishing 246

Publishing Contracts Contracts Event Technology 246

Smart Meetings

DECEMBER 8, 2022

Rioux is director of sales and marketing for InterContinental Washington D.C.—The and director of sales and marketing at Rosewood Hotel Washington D.C. Sirmons is director of sales and marketing for The Art Hotel Denver, Curio Collection by Hilton. He also worked as publisher for American Airlines’ inflight magazines.

Publishing 246

Publishing Airlines Sports Management 246

Travel Daily News

APRIL 6, 2023

CAPE TOWN – A programme aimed at educating young people on the impact of artificial intelligence (AI) on the future of work and society, has named its first international winners at World Travel Market (WTM) Africa. When the project began in 2020, I had hopes to bring it to other schools around the world someday.

Travel 69

Travel Travel Marketing Marketing 69

MeetingsNet

APRIL 12, 2024

Image Alt Text: Poet.png Gallery Slide Headline: The Poetry of Meetings Published: Vegas 1.jpg Published: Vegas 2.jpg Published: Vegas 2.jpg She explained how her division categorizes meetings by objectives, types, and tiers, and then assigns them to event teams for marketing, build-out, and results/KPI measurement.

Publishing 52

Publishing Meeting Social Media Trade Show 52

Bizzaboo

SEPTEMBER 13, 2023

Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. Most importantly, traditional marketing methods like paid or snail-mail advertising can be expensive. With more than 4.62 billion users. In the U.S.,

Social Media 59

Social Media Promotion Media Event Marketing 59

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130

MeetingsNet

APRIL 5, 2024

Published: TableLogo_1.jpeg Image Alt Text: TableLogo.jpeg Gallery Slide Headline: Brand Everything Published: one-on-one_0.jpeg Image Alt Text: TableLogo.jpeg Gallery Slide Headline: Brand Everything Published: one-on-one_0.jpeg Image Alt Text: champagne.jpg Gallery Slide Headline: First-Timers Are Gold Published: pickleball_0.jpeg

Planner 52

Planner Publishing Trade Show Media 52

Solimar International

JANUARY 31, 2022

We recently kicked off our Spring 2022 Destination Development and Destination Marketing Internship cohort, working with 18 of the most talented budding tourism professionals from around the world. Meet our Spring 2022 Destination Development and Destination Marketing Interns. Her skills make her an ideal Destination Marketing Intern.

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Marketing Marketing Tourism Tourism 98

BCD Meetings & Events

MAY 22, 2023

This article was originally published On The Collective's portfolio

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Marketing Marketing Publishing Events 52

Smart Meetings

JUNE 20, 2022

DI’s Hall of Fame was created and designed to recognize those who’ve positively changed destination and travel marketing and management, made significant contributions to the industry. Industry Contributor Inductees: Anne and Ross Heller, publishers and executive editors of USAE Weekly Newspaper.

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Publishing Organization Government Tourism 246

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Traveler's Q

MAY 1, 2023

Every brand communicates at least one of the archetypes in their marketing, even if they are not entirely consciously and deliberately aware of what. Your event’s theme should match the Jungian archetype of your brand ● There are many types of archetypes that resonate with specific psychographic segmentations of the population.

Social Media 130

Social Media Publishing Proposal Communications 130

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Smart Meetings

APRIL 22, 2024

Being altruistically eco-conscious, rather than greenwashing (using the trendy distinction for marketing purposes), resorts that are truly dedicated to the cause resonate with meeting professionals and attendees alike. The Eliza Jane Hotel sets the tone for visitors to absorb the city’s history and have easy access to its modern excitement.

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Trends Travel Travel Retreat 147

MeetingsNet

DECEMBER 15, 2023

Published: neurodiverse1_1.jpeg Published: neurodiverse1_1.jpeg jpeg Gallery Slide Headline: 10 Ways to Make Meetings and Events Neuro-Inclusive Published: canadaflag-meetings_0.jpg jpeg Gallery Slide Headline: 10 Ways to Make Meetings and Events Neuro-Inclusive Published: canadaflag-meetings_0.jpg PriceShockPlanner1_1.jpg

Publishing 59

Publishing Media Incentives Planner 59

Endless Events

DECEMBER 5, 2019

” So BizBash is a publishing and event company that covers really the wide gamut of live events in North America”, he explains. So again, I think that from a publishing standpoint and from a content standpoint, probably not. And it’s no longer going to be just, oh hey, we’re going to publish an article.

Publishing 234

Publishing Events Media Sports 234

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. It’s not just that technology appeals to our attendees.

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Event Technology Benefits Technology Technology 317

Travel Daily Media

FEBRUARY 6, 2024

Supported by the Singapore Tourism Board (STB), The Meetings Show Asia Pacific 2024 promises to be a game-changer for meetings and events planners in the region, with its MICE market poised to grow from USD412.18 billion in 2023 to USD783.63 billion by 2032.

Meeting 94

Meeting Incentives Tourism Tourism 94

Eventtia

OCTOBER 26, 2017

Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! La entrada What is Content Marketing for Events, and How Does it Really Work? You just promoted your event and reached a bigger number of potential attendees.

Marketing 78

Marketing Marketing Social Media Publishing 78

Convene by PCMA

MARCH 22, 2024

Published by Knowland, an events industry sales intelligence provider, in partnership with global meetings solution company ConferenceDirect, the survey was sent to ConferenceDirect associates via newsletter and email late last year. “The The fourth annual survey of meeting planners includes the responses of 326 event professionals.

Sustainability 110

Sustainability Trends Planner Events 110

Convene by PCMA

AUGUST 23, 2022

Evans’ career spanned more than 40 years with Starwood Hotels and Resorts in sales and marketing roles. At the time he retired in 2000, Evans was senior vice president of global sales and marketing at Starwood. Evans & Associates, providing sales and marketing consulting. Several years later, he founded David R.

Publishing 98

Publishing Consulting Hospitality Booking 98

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Ideally, this blog post would be published both on your company’s blog and on your Linkedin page. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014.

Marketing 127

Marketing Marketing Social Media Site Selection 127

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. MeetingsNet One of the meeting industry’s leading resources for news, MeetingsNet publishes an interactive magazine and several newsletters tailored to the industry.

Website 98

Website Planner Certification Publishing 98

Smart Meetings

MAY 25, 2023

Cvent has just published its list of Top Meeting Destinations and Top Meeting Hotels for 2023: Nashville and San Diego moving up to the second and third spots after Orlando. 2 in the 2019 ranking) This is the first time the “Top Destinations” list has been published since the onset of Covid-19. 1 ranked meeting destination in the U.S.

Meeting 246

Meeting Planner Venue Publishing 246

Smart Meetings

MAY 2, 2022

Lawn Love , a platform for independent lawn and yard maintenance professionals, published the results of its study, “ 2022’s Best Cities for Local Flowers ,” which compared 200 U.S. Researchers at Lawn Love also consulted market findings from the international Association of Specialty Cut Flower Growers in developing the list.

Vendor 246

Vendor Publishing Consulting Events 246

DCI

SEPTEMBER 2, 2021

So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Most communities know very little about those who lead their destination marketing organizations. It’s time to do something real.

Tourism 66

Tourism Tourism Organization Marketing 66

EHL Insights

MARCH 20, 2022

The global medical spa market was valued at US$11.1 over the period, according to a report published by Allied Market Research, titled, "Medical Spa Market by Service: Global Opportunity Analysis and Industry Forecast, 2017-2025.". billion in 2017, and is projected to reach US$27.6

Trends 98

Trends Publishing Marketing Marketing 98

Crowdriff

DECEMBER 7, 2016

Knowing this, brands need to rethink the way they’re connecting with their audiences — to center their marketing around visual content. And we’ve taken what we’ve learned, and completely redesigned our visual marketing platform to serve the goal of visual influence. Transforming the way you do marketing.

Platform 52

Platform Marketing Marketing Publishing 52