Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

OCTOBER 26, 2020

4 Destination Website Tweaks to Support Visitor Demand in ‘COVID Times’. Published on October 27, 2020. Some of the key considerations for destination websites include: Ensure accurate content on main driving routes to/from and around your destination. By Paige Rowett. Elevate RoadTrip Content.

Website 71

Website Publishing Tourism Tourism 71

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Look at the blog topics and information you share on your website. There are also the basics that travel writers seek that may not have a home on your website.

Website 87

Website Media Social Media Publishing 87

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

Tourism 97

Tourism Tourism Marketing Marketing 97

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Utilize AI to personalize account-based marketing (ABM) strategies for targeted outreach.

Marketing 52

Marketing Marketing Automation Social Media 52

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Published on November 6, 2020. Just last week we caught up with Chelsea Bell, the Marketing Manager of DST, to see how her year has been, and to our surprise (and hers!)

Website 98

Website Social Media Tourism Tourism 98

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Check out some great co-branding partnership examples. . Who has sponsored events similar to yours?

Sponsors 296

Sponsors Proposal Events Preparation 296

Traveler's Q

MAY 1, 2023

What do you communicate or subcommunicate in the visuals of your website? ● Every brand communicates at least one of the archetypes in their marketing, even if they are not entirely consciously and deliberately aware of what. The colors of your logo?

Social Media 130

Social Media Publishing Proposal Communications 130

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. Remember, your opt-in needs to be of value to your Ideal Customers. As for your loyal customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

NOVEMBER 30, 2022

Published on December 1, 2022. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Branding 101 for Tourism Businesses. By Paige Rowett.

Tourism 93

Tourism Tourism Social Media Website 93

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JULY 17, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Create and publish recommended itineraries. Identify six to eight attendee personas.

Attendee 98

Attendee Publishing Events Consulting 98

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. Published on February 14, 2022. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52

DCI

MARCH 31, 2022

Her expertise in economic development, talent attraction and place marketing, combined with her ability to build strategic partnerships and stakeholder engagement in client communities around the globe, make Kat an ideal leader to advance this important practice area for our agency and the communities we serve.” .

Promotion 94

Promotion Public Relations Advertising Social Media 94

Social Tables

OCTOBER 20, 2022

It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. Create a webinar marketing strategy. A successful webinar marketing strategy continues to build momentum throughout the entire pre-event stage. Learn how to create professional branded marketing from scratch!

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. If companies can’t collect identifying data from websites, where will they go to collect first-party data?

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. If companies can’t collect identifying data from websites, where will they go to collect first-party data?

Preparation 52

Preparation Organization Advertising Website 52

DCI

SEPTEMBER 2, 2021

So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Most communities know very little about those who lead their destination marketing organizations. It’s time to do something real. Share their stories.

Tourism 66

Tourism Tourism Organization Marketing 66

MeetingsNet

JULY 6, 2023

And our Changemakers report, just published in the July/August issue of the MeetingsNet digital edition, generative A.I. For example, Cvent has debuted AI Writing Assistant, a tool that helps planners create content for an event’s website, marketing messages, and session descriptions.

Logistics 98

Logistics Incentives Publishing Technology 98

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Collect and share customer testimonials on your website, social media and eNewsletters.

Online 52

Online Social Media Website Advertising 52

Smart Meetings

NOVEMBER 2, 2023

Soon enough, Luan saw they had published a story about his tour. As someone who’s familiar with the financial markets and went through experiences there, I can share a personal connection.” You might like something about a tour that we have on our website, or simply like someone as a tour guide,” Chen explains.

Incentives 246

Incentives Travel Travel Banking 246

Crowdriff

DECEMBER 7, 2016

Knowing this, brands need to rethink the way they’re connecting with their audiences — to center their marketing around visual content. And we’ve taken what we’ve learned, and completely redesigned our visual marketing platform to serve the goal of visual influence. Transforming the way you do marketing.

Platform 52

Platform Marketing Marketing Publishing 52

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! It’s important to consider any potential photography/videography spend in a marketing context. Budget Start with a stocktake. So, remember to budget accordingly.

Tourism 89

Tourism Tourism Social Media Website 89

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? It’s best to try and limit the number of Personas you target, simply because, each Persona will need a different content marketing and communications strategy in order to effectively engage them. Sharing – Social Media, Review Websites.

Tourism 63

Tourism Tourism Social Media Website 63

Sojern

MAY 11, 2021

Having a strong multichannel marketing strategy is important to capture travelers all the way throughout the path to purchase, from dreaming to booking. Inspire them to learn more about you when they’re dreaming and scrolling on Facebook, search engine marketing (SEM), video, or display. The traveler books directly on your website .

Advertising 93

Advertising Website Booking Publishing 93

Crowdriff

APRIL 24, 2017

We’re happy to announce the latest release of CrowdRiff’s visual marketing platform, making CrowdRiff the first visual marketing platform for both UGC and owned visuals. Authentic visuals are key in attracting visitors to Winnipeg,” says Cody Chomiak , Director of Marketing for Tourism Winnipeg.

Platform 52

Platform Marketing Marketing Publishing 52

Bizzaboo

AUGUST 3, 2023

The Growth of the Event Management Software Industry First, let’s look at the context that has shaped the event management software market as we know it today. Given that event registration is a leading metric for event marketing success, you need to be able to assess performance so you adjust your strategy in real time if needed.

Management 98

Management Registration Vendor Event Apps 98

DCI

JUNE 20, 2023

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. By incorporating these efforts into your social media marketing strategy, you are making it easier for everyone to consume and engage with your content.

Social Media 86

Social Media Media SEO Platform 86

Tourism eSchool

SEPTEMBER 5, 2021

Published on September 6, 2021. For tourism operators, and destinations though, having an understanding of where society is at, in terms of their desire and motivations for travel, will be paramount as you design/pivot/adapt and market your experiences in the short and longer term future. By Paige Rowett.

Tourism 95

Tourism Tourism Travel Travel 95

Tourism eSchool

SEPTEMBER 19, 2021

Published on September 20, 2021. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. By Rebecca White. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. Meetings Today , publishing stories about events destinations worldwide.

Meeting 70

Meeting Publishing Public Relations Planner 70

Business Traveler USA

JANUARY 28, 2022

According to the ANA website, ”The GHG Protocol is a joint initiative of the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD). The Scope 3 standard, published by the GHG Protocol in November 2011, is a calculation standard for an organization’s overall supply chain emissions.

Travel 111

Travel Travel Certification Airlines 111

DCI

DECEMBER 14, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Cost of living calculator.

Website 52

Website Public Relations Advertising Publishing 52

Crowdriff

MARCH 1, 2018

Whether it’s organizing professional photos of specific tourist attractions or finding user-generated content , visuals play a major role in destination marketing. And as a destination marketer, you spend plenty of time and effort into creating and curating visuals for your website. Why not make that direct action easier?

Marketing 52

Marketing Marketing Website Tourism 52

Crowdriff

JUNE 28, 2018

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. Q: Do I need to ask permission to post user-generated photos on my website? Displaying the photo on your website without a link back to the original photo. It’s a question we’ve heard a lot.

Marketing 52

Marketing Marketing Social Network Automation 52

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Get your writing published. Working with Solimar gives you the exceptional opportunity to get your writing published.

Tourism 98

Tourism Tourism Remote Sustainability 98

Crowdriff

OCTOBER 6, 2016

We’ve talked to a lot of destination marketers and tourism brands. That’s why it can be difficult choosing which tools are worth the investment, and give you enough value to justify it in your marketing budget. First off, what is a visual marketing platform? We’ve been to a lot of tourism conferences.

Platform 52

Platform Marketing Marketing Website 52