Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

Tourism 97

Tourism Tourism Marketing Marketing 97

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Utilize AI to personalize account-based marketing (ABM) strategies for targeted outreach.

Marketing 52

Marketing Marketing Automation Social Media 52

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. Here's an Idea. As for your loyal customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

MeetingsNet

APRIL 12, 2024

Image Alt Text: Poet.png Gallery Slide Headline: The Poetry of Meetings Published: Vegas 1.jpg Published: Vegas 2.jpg She explained how her division categorizes meetings by objectives, types, and tiers, and then assigns them to event teams for marketing, build-out, and results/KPI measurement. Image Alt Text: Vegas 2.jpg

Publishing 52

Publishing Meeting Social Media Trade Show 52

Smart Meetings

MAY 25, 2023

Cvent has just published its list of Top Meeting Destinations and Top Meeting Hotels for 2023: Nashville and San Diego moving up to the second and third spots after Orlando. 2 in the 2019 ranking) This is the first time the “Top Destinations” list has been published since the onset of Covid-19. 1 ranked meeting destination in the U.S.

Meeting 246

Meeting Planner Venue Publishing 246

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. MeetingsNet One of the meeting industry’s leading resources for news, MeetingsNet publishes an interactive magazine and several newsletters tailored to the industry.

Website 98

Website Planner Certification Publishing 98

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. Published on February 14, 2022. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

NOVEMBER 30, 2022

Published on December 1, 2022. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. Great customer service is expected in tourism - so making it a core focus of your marketing efforts is imperative. Implementing your Brand Marketing Activities. Branding 101 for Tourism Businesses.

Tourism 93

Tourism Tourism Social Media Website 93

DCI

JUNE 20, 2023

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. As brands and communities focus on diversity, equity and inclusion efforts, they need to make sure those efforts extend online.

Social Media 86

Social Media Media SEO Platform 86

Endless Events

JUNE 10, 2022

Thanks to event technology and the community marketing model, you can expose your audience to sponsored content all year round rather than just at one in-person event. In essence, follow-up meetings after events are dedicated to discussing whether marketers hit their event goals and whether the event yielded a positive ROI.

Meeting 348

Meeting Sponsors Audience Events 348

Crowdriff

DECEMBER 7, 2016

Knowing this, brands need to rethink the way they’re connecting with their audiences — to center their marketing around visual content. And we’ve taken what we’ve learned, and completely redesigned our visual marketing platform to serve the goal of visual influence. Transforming the way you do marketing.

Platform 52

Platform Marketing Marketing Publishing 52

MeetingsNet

JULY 6, 2023

And our Changemakers report, just published in the July/August issue of the MeetingsNet digital edition, generative A.I. For example, Cvent has debuted AI Writing Assistant, a tool that helps planners create content for an event’s website, marketing messages, and session descriptions.

Logistics 98

Logistics Incentives Publishing Technology 98

MeetingsNet

DECEMBER 14, 2022

Image Alt Text: HurricaneFortMyers.jpg Gallery Slide Headline: Hurricane Ian Published: yellowshoes_0.jpg. Image Alt Text: yellowshoes.jpg Gallery Slide Headline: Comfortable Shoes Published: CovidRebound0322_0.jpg. jpg Gallery Slide Headline: Covid Concerns Published: Part 1 image_0.jpg. Gating level. anonymous user.

Publishing 52

Publishing Contracts Contracts Planner 52

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. MeetingsNet One of the meeting industry’s leading resources for news, MeetingsNet publishes an interactive magazine and several newsletters tailored to the industry.

Website 52

Website Planner Certification Publishing 52

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. What are cookies? After all, we live in a data-driven age.

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. What are cookies? After all, we live in a data-driven age.

Preparation 52

Preparation Organization Advertising Website 52

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. Meetings Today , publishing stories about events destinations worldwide.

Meeting 70

Meeting Publishing Public Relations Planner 70

The MICE Blog

SEPTEMBER 15, 2022

PwC Gaming Masters uses esports, short for electronic sports, played as an online video game with competitors which spectators can watch for entertainment. Numbers-wise, gaming is worth around 160 billion USD on the global market, and esports is around 1.4 But esports are owned by the respective publisher. billion globally.

Sports 130

Sports Advertising Audience Entertainment 130

Convene by PCMA

AUGUST 11, 2021

The great online learning experiment caused by the pandemic left college students feeling positive about online and hybrid courses, a recent survey found. According to the study published in Inside Higher Ed, a majority of students want to have the option to continue studying online. Where everyone is welcome.

Attendee 98

Attendee Online Publishing Speakers 98

Bizzaboo

DECEMBER 29, 2023

22-23, 2024 Bangkok, Thailand The Future of Women 2024 unites diverse researches, stories, and case studies from all over the world, in parallel sessions while offering many networking and publishing opportunities. The Future of Women 2024 Feb. Discover the latest trends and challenges in the field at this leading conference.

Conference 98

Conference Publishing SEO Events 98

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

Tourism 89

Tourism Tourism Social Media Website 89

Bizzaboo

JANUARY 2, 2023

23 to 24—We hope the Future of Women 2023 unites diverse researches, stories and case studies from all over the world, in parallel sessions while offering many networking and publishing opportunities. Women In Publishing Summit. 37 Angels Online Bootcamp. Marketing Events and Conferences. back to top. Chicago, IL.

Conference 98

Conference SEO Publishing Events 98

The MICE Blog

MARCH 10, 2022

Increasing audience engagement and online event attendee numbers during a pandemic. started a virtual sub-committee which fuelled online conversation and debate with, and among, attendees. Online attendees have more opportunities to engage with more people about different topics and people are appreciative.

Virtual Events 130

Virtual Events Audience Education Speakers 130

Eventtia

OCTOBER 9, 2023

For online events, choose a robust virtual event management platform. For hybrid events or solely online happenings, select and test a virtual platform in advance. Strategize the marketing and execution. To ensure the right fit: Select the location based on specific criteria. Evaluate multiple store locations if available.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

APRIL 27, 2023

How To Become CMP Certified The exam covers various event industry topics, from strategic planning to site management, to event design and marketing. For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. Learn more: ILEA 3.

Certification 98

Certification Event Planning Trade Show Planner 98

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. How to Develop an Influencer Marketing Plan for Your Brand.

Marketing 52

Marketing Marketing Social Media Social Network 52

Convene by PCMA

DECEMBER 19, 2023

Social media companies use a business model that depends on keeping you online for as long as possible,” he writes. “To As one respondent to our Meetings Market Survey put it, “I enjoy the work and the people I work with. His advice: You should quit social media, or at least dial it way back for your mental health.

Trends 130

Trends Social Media Events Media 130

Redfin

MARCH 19, 2024

More listing agents will sell homes directly to buyers : in markets from Maryland to California, Redfin’s agents are already seeing more listings offering no commission to the buyer’s agent. No one asks a homeowner to sign a listing agreement before inviting agents into her home for advice on pricing, staging and marketing.

Proposal 66

Proposal Preparation Publishing Contracts 66

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Like to know more?

Tourism 52

Tourism Tourism Social Media Website 52

Tourism eSchool

SEPTEMBER 5, 2021

Published on September 6, 2021. For tourism operators, and destinations though, having an understanding of where society is at, in terms of their desire and motivations for travel, will be paramount as you design/pivot/adapt and market your experiences in the short and longer term future. By Paige Rowett. Paige Rowett.

Tourism 95

Tourism Tourism Travel Travel 95

Convene by PCMA

APRIL 17, 2024

Held in February 2024 at the University of Melbourne in Australia and online, the academic conference took place just days before Swift brought her tour to Melbourne and Sydney. last year, with fans spending an average of $1,300 in local markets to attend her show. Meanwhile, the U.S.

Conference 52

Conference Culture Publishing Panel 52

Tourism eSchool

SEPTEMBER 29, 2021

Published on September 30, 2021. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. It’s important to consider any potential photography/videography spend in a marketing context. By Lachlan Swan. Your place is amazing. Primary Use.

Tourism 96

Tourism Tourism Social Media Website 96