Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. MeetingsNet One of the meeting industry’s leading resources for news, MeetingsNet publishes an interactive magazine and several newsletters tailored to the industry.

Website 98

Website Planner Certification Publishing 98

AltexSoft Travel

SEPTEMBER 14, 2021

The market is less competitive, so operators take longer to keep up with the trend. Visit some of the largest online travel agencies such as Expedia or Booking.com that dominate travel distribution on the web and you won’t find rail reservations there. Online travel agencies. The current state of railway reservation technology.

Training 59

Training Booking Online Airlines 59

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. For adherents of the “create once, publish everywhere” school of thought, this strategy is indispensable. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. MeetingsNet One of the meeting industry’s leading resources for news, MeetingsNet publishes an interactive magazine and several newsletters tailored to the industry.

Website 52

Website Planner Certification Publishing 52

Eventtia

JUNE 13, 2023

By the end of this guide, you’d have learned about the following: How to identify the ideal audience for your event Crafting compelling event content that attracts potential attendees How to leverage various marketing channels to increase event attendance: social media marketing, email marketing, content marketing, etc.

Social Media 48

Social Media Registration Audience Promotion 48

Convene by PCMA

DECEMBER 19, 2023

Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.

Trends 130

Trends Social Media Events Media 130

Eventtia

JULY 20, 2023

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 62

Retail Event Technology Technology Technology 62

Eventtia

DECEMBER 6, 2023

A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketing automation software, and communication tools. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.

Registration 62

Registration Retail Platform B2B 62

Eventtia

DECEMBER 6, 2023

A comprehensive API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketing automation software, and communication tools. Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.

Registration 62

Registration Retail Platform B2B 62

Bizzaboo

AUGUST 30, 2023

They also offer automated reminders and reporting tools that can drastically cut down administrative hours. Categorize tasks: Group tasks into categories such as venue, catering, entertainment, marketing, and so on. This can range from marketing materials to event themes and decor. But tracking event ROI isn’t always easy.

Event Planning 95

Event Planning Vendor Events Automation 95

Eventtia

NOVEMBER 24, 2023

A comprehensive API ecosystem ensures that the event management platform can easily integrate with other tools commonly used in event planning, such as CRM systems, marketing automation software, and communication tools. However, Whova offers a wide range of pre-built third-party integrations through Zapier.

Registration 62

Registration Retail Platform B2B 62

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. By shifting our focus from short- to long-term, event marketers can do more than react to change. This article will appear in the November/December print issue.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

AltexSoft Travel

OCTOBER 24, 2020

There are capsule hotels in Japan that are almost entirely staff-free and automated passport control has been implemented in selected airports in Europe and Asia. Back then, self-service used to simply mean “without a travel agent”, and in 2020, with up to 80 percent of travelers booking directly online – it’s a norm.

Technology 69

Technology Technology Travel Travel 69

AltexSoft Travel

MARCH 13, 2020

Our article explains why services of airfare wholesalers are still sought-after, what problems they solve, and how their air offerings differ from standard fares you can find online. Travel agencies add their own markups but still keep the prices lower than market rates offered by airlines. Booking engines out of the box.

Airlines 113

Airlines Travel Agent Publishing B2B 113

AltexSoft Travel

DECEMBER 23, 2019

In addition to major reasons like enormous debts and difficulties in operating airlines, its lack of online presence and reduced demand for tour packages caused the company to go downhill. The market is extremely competitive and it undergoes changes, becomes increasingly more digital. Understanding the travel agency market.

Online 23

Online Travel Travel Marketing 23

Eventtia

JULY 20, 2023

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 48

Retail Event Technology Technology Technology 48

Eventtia

NOVEMBER 24, 2023

A comprehensive API ecosystem ensures that the event management platform can easily integrate with other tools commonly used in event planning, such as CRM systems, marketing automation software, and communication tools. However, Whova offers a wide range of pre-built third-party integrations through Zapier.

Registration 48

Registration Retail Platform B2B 48

Leonardo

MAY 13, 2021

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. From there, the solution grew into the automated system that pulls data from major channels into one visual dashboard. That’s where we come in.

eCommerce 57

eCommerce Automation SEO Travel Agent 57

Eventtia

MAY 18, 2022

Today’s attendees simply expect to be able to easily register for your event 24/7 online. With the rising popularity of virtual events in recent years, various companies have published powerful virtual event platforms that can help you quickly and easily host a virtual event. Promotion/marketing tools. Check reviews.

Event Planning 62

Event Planning Registration Virtual Events Events 62

Endless Events

NOVEMBER 29, 2021

And so naturally, the market followed. As an organizer, implement beacon badges for automated session check-in, and even a scavenger hunt to entertain guests and promote specific points of interest. vFairs is the event platform your marketing and design team will love. Which virtual event platform features to look for?

Platform 334

Platform Registration Events Sponsors 334

AltexSoft Travel

MARCH 23, 2022

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Before diving in, watch how tours and attractions market works.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

OCTOBER 18, 2023

The primary goal of conference management software is to simplify the event planning process by automating manual tasks, organizing event details, and providing actionable insights through data analytics. Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently.

Management 110

Management Sponsors Registration Speakers 110

AltexSoft Travel

OCTOBER 22, 2020

While there are a few titans in the consolidator industry, most are smaller players specialized in air tickets for a specific country or are a part a larger organization – you may find consolidators as the hidden force behind a popular B2C online travel agency (OTA) or as the air purchasing agent of a tour operator.

Booking 69

Booking Travel Travel Travel Agent 69

Bizzaboo

NOVEMBER 15, 2018

2 days focused on what to expect in the next 12 months in marketing technology. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. The Annual is the largest non-vendor confab in the world, uniting the global SaaS community both online and off.

Conference 141

Conference Events Technology Technology 141

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice. How metasearch engines work.

Hospitality 119

Hospitality Advertising Website Booking 119

AltexSoft Travel

FEBRUARY 15, 2022

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. Tip: For marketing materials, use only human translation. But first, let’s briefly recap the basics.

Website 52

Website Travel Travel SEO 52

Bizzaboo

DECEMBER 22, 2020

Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond. This is where working with experienced event and marketing agencies can prove to be a plus. Regardless, we have all had to change our marketing strategies.

Virtual Events 105

Virtual Events Conference Insurance Events 105

Bizzaboo

OCTOBER 11, 2023

Fast and personalized post-event follow-up was nearly impossible without automation. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. of event marketers say networking is more difficult at virtual events compared to physical ones.

Event Technology 105

Event Technology Technology Technology Registration 105

AltexSoft Travel

NOVEMBER 19, 2022

Undoubtedly, OTAs and other travel companies should be aware of it to make sure their clients get the best travel insurance options available on the market. Current Travel Insurance Market Trends. Another study estimated the US travel insurance market to be $3.44 billion in 2022, and by 2027 it is expected to grow up to $7.74

Insurance 52

Insurance Travel Travel B2C 52

AltexSoft Travel

JANUARY 13, 2022

Influenced by the need to control their COVID exposure and having to travel only locally, people have unknowingly shifted the accommodation market share. In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence.

Booking 52

Booking Banking Website Platform 52

Gavel International

AUGUST 14, 2023

Here are a few ways AI can be implemented in your organization: Automate basic service and support queries (ranging from frequently asked questions to resolving common problems) with chatbots to handle customer inquiries 24/7/365. Safeguard your reputation online by monitoring your brand, keywords, or other details relevant to your company.

Contracts 52

Contracts Contracts Benefits Technology 52

Conferences that Work

DECEMBER 12, 2022

Unfortunately, alternative networks can throw marketing money at all sorts of other features trying to convince you that those features matter more. Musk has said that such work can be automated, but there’s widespread skepticism that this is possible. Mastodon allows you to edit published posts. I like this a lot!

Social Media 118

Social Media Platform Advertising Media 118