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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Published on September 20, 2021. Here’s three simple steps to get your customer spreading the love and being online advocates for your tourism experience. Automated but VERY personalised email after their stay. By Rebecca White. Accommodation.

Online 90
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How to Successfully Market Your Next Event

Smart Meetings

Earned media refers to content others publish or share about you. Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests. This is a form of using your online presence to generate more earned media.

SEO 245
MICE professionals

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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Automate Email Campaigns Implement AI-powered email marketing campaigns for personalized and timely communication.

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Bookmark These Top 30 Websites for Event Planners

Bizzaboo

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. MeetingsNet One of the meeting industry’s leading resources for news, MeetingsNet publishes an interactive magazine and several newsletters tailored to the industry.

Website 98
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New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.

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How To Choose The Best Retail Event Technology

Eventtia

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 62
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Top 4 B2B Sales and Marketing Tactics Successful Companies Are Using Right Now

Gavel International

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. You can target online ads on LinkedIn and other applicable social media platforms, as well. 3) BALANCE AUTOMATION WITH HUMAN INTERACTION There is no doubt about it: Artificial intelligence (AI) can be a valuable marketing tool.

B2B 52