Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. The top 2 most trusted forms of advertising were Recommendations from people I know (81%) Consumer opinion posted online (60%) So why is this research so important? Trust that their money will be well spent.

Online 52

Online Social Media Website Advertising 52

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Conferences that Work

MAY 20, 2024

When it was published in 2009, my peer conference work exploded. The result was that I wrote two supplements to the book that I published in 2013 and 2015. But last week I received a long email from a client whom I’d consulted a couple of times on the design of her organization’s online conferences. Thank you.

Consulting 80

Consulting Social Media Publishing Conference 80

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

Tourism 97

Tourism Tourism Marketing Marketing 97

MeetingsNet

APRIL 12, 2024

On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. Image Alt Text: Poet.png Gallery Slide Headline: The Poetry of Meetings Published: Vegas 1.jpg Published: Vegas 2.jpg

Publishing 52

Publishing Meeting Social Media Trade Show 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

DECEMBER 19, 2023

Barbara Palmer, deputy editor Will Social Media Matter? The trend I’m keeping my eye on in 2024 is social media. I am likely one of the least active people in the world on social media — I get its value, but it’s a place where I’ve deliberately chosen not to spend a lot of my time.

Trends 130

Trends Social Media Events Media 130

Crowdriff

JUNE 20, 2017

If social media activity could serve as a measure for civic pride, then you’d be hard pressed to find a Canadian province whose residents are more proud than Manitobans. . We have a very tapped-in local community; they’re very eager to share with us,” said Nisha Tuli, the Senior Content Marketing Manager for Travel Manitoba. “I

Social Media 52

Social Media Media Travel Travel 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. Published on February 14, 2022. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

NOVEMBER 30, 2022

Published on December 1, 2022. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Branding 101 for Tourism Businesses.

Tourism 93

Tourism Tourism Social Media Website 93

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. Remember, your opt-in needs to be of value to your Ideal Customers. Here's an Idea.

Tourism 52

Tourism Tourism Marketing Marketing 52

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

JUNE 10, 2022

Social media. Thanks to event technology and the community marketing model, you can expose your audience to sponsored content all year round rather than just at one in-person event. There are a few ways to measure engagement for your event: Online mentions. Create a thriving online community. Check Your Event ROI.

Meeting 348

Meeting Sponsors Audience Events 348

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. For online events, choose a robust virtual event management platform. For hybrid events or solely online happenings, select and test a virtual platform in advance.

Event Planning 88

Event Planning Retail Registration Events 88

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

Tourism 89

Tourism Tourism Social Media Website 89

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships.

Tourism 52

Tourism Tourism Social Media Website 52

Tourism eSchool

MARCH 22, 2020

Published on March 23, 2020. With most face to face visitor servicing via Visitor Centres now ceased, update relevant websites, social media channels and online listings with where/what support you can offer people. Develop a "What’s Open/Online" Resources. Online Volunteer Connection. By Rebecca White.

Social Media 52

Social Media Website Tourism Tourism 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Tourism eSchool

APRIL 30, 2020

Published on May 1, 2020. If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. If your business can, sell your product/experience/service online. By Rebecca White. Attractions .

Tourism 97

Tourism Tourism Social Media Online 97

Crowdriff

DECEMBER 7, 2016

Knowing this, brands need to rethink the way they’re connecting with their audiences — to center their marketing around visual content. And we’ve taken what we’ve learned, and completely redesigned our visual marketing platform to serve the goal of visual influence. Transforming the way you do marketing.

Platform 52

Platform Marketing Marketing Publishing 52

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Social Media Curation. Get your writing published. Could that be you? Copywriting and Editing. SEO Strategies.

Tourism 98

Tourism Tourism Remote Sustainability 98

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. And for the Basics.

Website 87

Website Media Social Media Publishing 87

Tourism eSchool

NOVEMBER 22, 2020

Published on November 23, 2020. A destination visitor guide is an important marketing and visitor servicing tool for many of the destinations we work with. Publishing dates for specific events is going to be a challenge whilst we live with COVID. Connect Offline with Online. By Rebecca White. Examples include.

Social Media 98

Social Media Advertising Tourism Tourism 98

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Event marketing software. Hugh Forrest. Director, Interactive.

Social Media 98

Social Media Registration Sponsors Events 98

Tourism eSchool

SEPTEMBER 29, 2021

Published on September 30, 2021. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. It’s important to consider any potential photography/videography spend in a marketing context. By Lachlan Swan. Your place is amazing.

Tourism 96

Tourism Tourism Social Media Website 96

Interface Tourism Spain

APRIL 12, 2023

The growing figures of social media, the difference in costs (at least at that time) and the rise in media audiences open to embracing new channels of diffusion, offered solid arguments to start investing. A growing audience Social networks are growing exponentially.

Travel 52

Travel Travel Social Media Fashion 52

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

The MICE Blog

MARCH 10, 2022

Increasing audience engagement and online event attendee numbers during a pandemic. started a virtual sub-committee which fuelled online conversation and debate with, and among, attendees. Online attendees have more opportunities to engage with more people about different topics and people are appreciative.

Virtual Events 130

Virtual Events Audience Education Speakers 130

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. Are you trying to gather more social proof?

Marketing 52

Marketing Marketing Social Media Social Network 52

Interface Tourism Spain

JUNE 27, 2022

Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp. According to the IAB 2022 analysis, 85% of the Spanish population use social media.

Social Network 52

Social Network Networking Travel Travel 52

Tourism eSchool

SEPTEMBER 5, 2021

Published on September 6, 2021. For tourism operators, and destinations though, having an understanding of where society is at, in terms of their desire and motivations for travel, will be paramount as you design/pivot/adapt and market your experiences in the short and longer term future. By Paige Rowett.

Tourism 95

Tourism Tourism Travel Travel 95

Bizzaboo

AUGUST 3, 2023

The Growth of the Event Management Software Industry First, let’s look at the context that has shaped the event management software market as we know it today. Given that event registration is a leading metric for event marketing success, you need to be able to assess performance so you adjust your strategy in real time if needed.

Management 98

Management Registration Vendor Event Apps 98

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Click To Tweet. Set your goals.

Sponsors 149

Sponsors Logistics Vendor Events 149

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91