Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 240

Marketing Marketing Social Media Communications 240

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . New year… new approach.

Media 80

Media Travel Travel Fashion 80

Smart Meetings

OCTOBER 20, 2023

Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi. He later transitioned to general manager roles, having most recently served as General Manager of the NoMo Soho.

Hospitality 265

Hospitality Public Relations Incentives Management 265

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Travel Daily Media

AUGUST 29, 2023

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on TD (Travel Daily Media) Travel Daily. The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023.

Travel 95

Travel Travel Public Relations Tourism 95

Smart Meetings

SEPTEMBER 13, 2022

Scarborough is manager of visitor marketing and Shircel is associate manager of media relations for Visit Mesa in Arizona. Before joining the organization, she worked as operations coordinator for Veterans United Home Loans, based in Columbia, Missouri. Kimberley Scarborough (left) and Zoey Shircel (right). Clive McNish.

Public Relations 245

Public Relations Management Hospitality Communications 245

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures. Add A Personal Touch.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

The Abbi Agency

MAY 6, 2021

In joining their ranks—with 1,250 staff and 96 offices worldwide—we’re choosing to expand the footprint of our expertise through collaboration that drives real results for the diverse organizations and business verticals we serve. But our work is about more than marketing.

Public Relations 130

Public Relations Consulting Media Platform 130

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

FEBRUARY 7, 2024

Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? And have somebody from outside the organization, such as an industry consultant, lead them. Whatever Media Group) 5. Organize pre-event meetings.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Keep in mind that any investment in generating event awareness will take longer to pay off than other digital media strategies.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 8, 2024

Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Here are three that stood out: Offer a docent-led tour of the exhibit hall.

Trade Show 52

Trade Show Registration Public Relations B2B 52

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. All of these trips were – of course – documented on social media.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

JANUARY 10, 2024

In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

Smart Meetings

APRIL 27, 2021

It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Media outlets will share the winners and marketers can simply watch the media mentions accumulate. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations Audience B2B Prospect 52

DCI

SEPTEMBER 21, 2021

Through 6+ years of partnering with the Cincinnati Experience , DCI has leveraged the power of media to spread the word about the groundbreaking work happening there to make the city an inclusive, diverse, and thriving place where all entrepreneurs can succeed.

Media 75

Media Contracts Contracts Government 75

Interface Tourism Spain

AUGUST 1, 2023

Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, public relations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. An adaptable event brand. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. You can let users self-identify as attendees, exhibitors, media, etc. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. In addition to telling the story on your own channels, work with trusted media partners to broaden your reach.

Retail 98

Retail Events Public Relations Regulations 98

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Sustainability Events Public Relations 105

The Abbi Agency

MARCH 30, 2021

While we won’t know to what degree these methods will succeed, or even to what extent privacy policy changes will impact digital advertising ROI, it is important to take proactive measures as we develop our media strategies with these looming changes in mind. So what are some of the options available to businesses?

Marketing 200

Marketing Marketing Advertising Website 200

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Harness the Power of Social Media Social media platforms provide vast opportunities to connect with your target audience and generate buzz around your event.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

JULY 25, 2022

Like many organizations and agencies committed to purpose-driven work, DCI took the opportunity to reflect on our role in our country’s fight against racism and the work we need to do as an agency – and as individuals – to champion equity and inclusion in our personal and professional lives. . Commit to Accountability.

Public Relations 70

Public Relations Organization Tourism Tourism 70

Convene by PCMA

JULY 15, 2021

Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions.

Public Relations 52

Public Relations Communications Communications Promotion 52

Maritz Global Events

AUGUST 21, 2019

Public Safety & Security. If you’re going to achieve your organization’s goals, you need to make your guests feel safe and secure at your events, as any unpleasant incidents can ruin the atmosphere and make it impossible to continue with your program. Public Relations Flubs. About Sarah.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The Abbi Agency

DECEMBER 2, 2021

So when our client came to us about the establishment of this fund, TAA was on board with coming up with an authentic PR approach that related to the emotions of our audiences. Through strategic SEO-driven media relations, we were able to secure media hits such as Go World Travel, MSN , and Fodor’s.

Banking 130

Banking SEO Audience Sustainability 130