Media Organization Public Relations SEO 
Eventtia
SEPTEMBER 9, 2022
Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.
Convene by PCMA
AUGUST 7, 2023
Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.
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The Abbi Agency
DECEMBER 2, 2021
So when our client came to us about the establishment of this fund, TAA was on board with coming up with an authentic PR approach that related to the emotions of our audiences. Through strategic SEO-driven media relations, we were able to secure media hits such as Go World Travel, MSN , and Fodor’s.
Smart Meetings
APRIL 27, 2021
It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.
Convene by PCMA
MARCH 16, 2022
The last two decades have seen the rise of mobile devices, app stores, and social media. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. These practices even work in favor of your SEO goals.
The Abbi Agency
JANUARY 31, 2023
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Yes, UA lets you view if a customer came to your site from a backlink in earned media.
The Abbi Agency
JANUARY 31, 2023
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Yes, UA lets you view if a customer came to your site from a backlink in earned media.
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