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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.

Tourism 279
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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Marketers develop event content with relevant keywords to boost SEO.

MICE professionals

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. These practices even work in favor of your SEO goals. Your website is for everyone. standards for web accessibility.

Website 111
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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.

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TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

Our team worked together to implement multiple avenues of media to gain exposure, including earned media through pitching and press releases, paid media efforts, video curation and connections with local organizations to help spread the word. So, maybe we are in the biz of “personal relations.”

Banking 130
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26