Remove Organization Remove Platform Remove Public Relations Remove SEO
article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages.

Website 111
article thumbnail

Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26