Eventtia
SEPTEMBER 9, 2022
Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.
Convene by PCMA
AUGUST 7, 2023
Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.
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The Abbi Agency
DECEMBER 2, 2021
So when our client came to us about the establishment of this fund, TAA was on board with coming up with an authentic PR approach that related to the emotions of our audiences. Through strategic SEO-driven media relations, we were able to secure media hits such as Go World Travel, MSN , and Fodor’s.
Smart Meetings
APRIL 27, 2021
Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. Before the pandemic, my focus was editorial and site SEO. In doing so, we surpassed our expectations. Adaptability.
Convene by PCMA
MARCH 16, 2022
The last two decades have seen the rise of mobile devices, app stores, and social media. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. These practices even work in favor of your SEO goals. Your website is more than a pile of documents. standards for web accessibility.
The Abbi Agency
JANUARY 31, 2023
Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? By adjusting and tailoring attribution models, you can get a clearer understanding of the impact earned media has on your client’s goals. But now, GA4 allows you to view way more!
The Abbi Agency
JANUARY 31, 2023
Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? By adjusting and tailoring attribution models, you can get a clearer understanding of the impact earned media has on your client’s goals. But now, GA4 allows you to view way more!
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