Advanced Travel and Tourism

JUNE 30, 2021

Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns. Examples of UGC social media strategies include: Creating a custom hashtag.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

JANUARY 7, 2019

Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Despite some labeling it old school, email marketing accounts for 38 percent of marketing.

Social Media 240

Social Media SEO Planner Sustainability 240

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. With political campaigns saturating various media channels, consumers often experience political ad fatigue.

Marketing 243

Marketing Marketing Advertising Audience 243

Smart Meetings

FEBRUARY 27, 2023

Optimize each for SEO. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. “Members tend to walk right by them,” stated Corporate Partnership and Sponsorship Consultant Bruce Rosenthal. Use organic and paid digital marketing tactics.

Conference 278

Conference Sponsors Trade Show Registration 278

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score.

Platform 246

Platform Organization Tourism Tourism 246

Traveler's Q

DECEMBER 14, 2023

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

Website 130

Website Online Social Media Promotion 130

DCI

SEPTEMBER 1, 2023

Yet, in the climate-saturated media environment we find ourselves in today, there are a few non-physical, and, shall we say, less tangible environmental impacts that have slipped through the cracks of public knowledge.

Sustainability 67

Sustainability SEO Website Organization 67

Endless Events

APRIL 27, 2022

The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As.

Online 177

Online Virtual Events SEO Platform 177

Endless Events

JULY 6, 2018

Building Attendance through Social Media Influence. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. This week, we’ve discussed both an old staple of digital marketing: SEO. Which worked better for you?

Trade Show 214

Trade Show SEO B2B Social Media 214

Endless Events

MARCH 16, 2018

8 Skills for Effective Social Media Management. Being a social media manager means you need to keep up with the latest trends and tools in tech. From the basic writing and editing skills to the more technical SEO and copywriting know-how, a social media manager is truly a jack-of-all-trades.

Audience 258

Audience Social Media Remote SEO 258

Tourism eSchool

JULY 17, 2021

Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers. You own and control your blog content on your own piece of real estate (your website), unlike content you create on social media. Fantastic for Search Engine Optimisation (SEO).

Tourism 57

Tourism Tourism SEO Marketing 57

Eventtia

JANUARY 2, 2023

Share Press Release With The Media. By sharing your formal press release with the media, you can amplify your reach in getting the word out to your target attendees. Also, a great pre-event page may also help with your event site’s SEO performance. Social Media Marketing. This one is fairly self-explanatory.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

The Abbi Agency

DECEMBER 2, 2021

Our team worked together to implement multiple avenues of media to gain exposure, including earned media through pitching and press releases, paid media efforts, video curation and connections with local organizations to help spread the word. So, maybe we are in the biz of “personal relations.”

Banking 130

Banking SEO Audience Sustainability 130

Eventtia

SEPTEMBER 9, 2022

PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. A well-executed PR campaign creates awareness, generates sales, and builds relationships with media, customers, event partners, and other stakeholders. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Leonardo

JANUARY 26, 2022

With the rise of social media, it can sometimes seem easier to develop your presence on these channels. walk their own path while still following SEO and user experience best practices. Stronger SEO Capabilities. Improve your keywords, content, headers, social media links so more travel shoppers can find you and book.

Website 71

Website SEO Booking Social Media 71

Smart Meetings

JANUARY 31, 2019

Other actions you may want to think about include email or mail campaigns, targeted discounts, print media advertising, social media, SEO, paid online advertising and special events. This can include purchasing habits, affinities, social media presence, clickstream data and mobile use, among many others.

Advertising 138

Advertising SEO Vendor Social Media 138

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. With political campaigns saturating various media channels, consumers often experience political ad fatigue.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. With political campaigns saturating various media channels, consumers often experience political ad fatigue.

Advertising 100

Advertising Audience Platform Social Media 100

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Tourism eSchool

JANUARY 15, 2023

Collect and share customer testimonials on your website, social media and eNewsletters. Embed your TripAdvisor reviews directly on your website Share customer Social Media posts on your website. Write in first person Please don’t bore your customers with generic, third person copy on your website or impersonal social media updates.

Online 52

Online Social Media Website Advertising 52

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Bizzaboo

DECEMBER 11, 2023

Not only does it serve as a compelling communication tool that lets the public know about the key details of your event — the who, what, when, where, and why — it also helps generate media attention, increasing the likelihood of event coverage and, ultimately, a more effective event. Don’t forget about traditional media, either.

Speakers 65

Speakers Social Media Events Audience 65

DCI

OCTOBER 19, 2021

Instead, social media and internet research almost tied for the top response at 52% and 51%, respectively. However, programs that have emerged during the pandemic – many of which are offered to attract remote workers – are the darling of the media and could result in increased media coverage, public awareness and brand exposure.

Remote 73

Remote Social Media SEO Incentives 73

National Association For Catering ane Events

SEPTEMBER 28, 2021

The special events industry boasts a significant amount of on-stage talent with professional speakers ready to share their insights on everything from design trends to SEO strategies. For example, the social media landscape evolves from year to year.

Speakers 52

Speakers SEO Social Media Audience 52

Stova

MARCH 25, 2024

Engage Attendees with Email Messaging Even though communicating with attendees can be done through a variety of channels (social media, phone, text, etc.), Make important actions, like registering, utilizing a discount, or even following social media accounts, easy and clear by including buttons and widgets.

Registration 40

Registration Social Media Event Apps Website 40

Eventtia

AUGUST 12, 2022

According to Social Media Today, influencer marketing delivers 11x higher ROI than traditional forms of marketing, and that 94% of marketers who’ve used influencer marketing found it to be a very effective tactic. Search Engine Optimization (SEO). Why you need an influencer marketing strategy? Brand Engagement. Micro-Influencers.

Marketing 62

Marketing Marketing Social Media Audience 62

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

National Association For Catering ane Events

JULY 8, 2021

After all, you’ve got a beautiful portfolio, you’re promoting yourself on social media and Pinterest, you’re diligently engaging with your audiences in the comments and DMS, you’re even creating behind-the-scenes content in Stories and live videos. You’re doing it all. Demographics.

SEO 52

SEO Social Media Website Audience 52

Solimar International

NOVEMBER 9, 2021

As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Social Media Storytelling in Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

APRIL 30, 2020

Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines. Night Market online, encouraging locals to buy dinner takeaway from a local businesses, then sharing photos from home using #nightmarketathome on social media! Mindless media consumption. Orange has taken it's popular F.O.O.D

Tourism 97

Tourism Tourism Social Media Online 97

PlannerWire

JUNE 5, 2020

You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things. Grow Your Social Media Following – by becoming an authority, you’ll boost your social media following which helps you promote your own original content or other offers.

Planner 52

Planner Social Media SEO Media 52

Conferences that Work

JANUARY 9, 2017

Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. Build your own brand, authority, and SEO, not that of a third-party site. And the ever-growing body of articles on this blog and the inbound links to them continue to build my brand, authority, and SEO.

SEO 49

SEO Social Media Website Platform 49

The Abbi Agency

DECEMBER 2, 2021

What it is: Social media tool to plan and schedule your social media content. You’ve likely heard that you need to be active on social media , but it can quickly slip to the back burner if you’re trying to create content and post in real-time. It’s certainly not the only social media scheduler on the market.

Marketing 26

Marketing Marketing SEO Social Media 26

Social Tables

APRIL 23, 2019

For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. They’ll be proud to share they’re attending on all their social media platforms. SmartSocial Summit The SmartSocial Summit brings together visionaries in social media and marketing.

SEO 139

SEO Events Audience Social Media 139

Smart Meetings

APRIL 27, 2021

Before the pandemic, my focus was editorial and site SEO. Shannon Lowery , content and social media manager, Visit Savannah : The lesson that we are more than what we do for our jobs is what will serve me most moving forward from the pandemic. Mariah Hickman, Marketing manager, New Orleans & Co.: Adaptability.

Tourism 277

Tourism Tourism Communications Communications 277

Solimar International

AUGUST 10, 2022

Social Media Curation. SEO Strategies. After you are assigned a development project to work on, you will research the unique culture and history of the country and develop blog and social media post ideas to work on throughout your internship. Skills you could add to your CV after your internship include: . Content Development.

Tourism 98

Tourism Tourism Remote Sustainability 98

Tourism eSchool

JANUARY 15, 2023

Collect and share customer testimonials on your website, social media and eNewsletters. Embed your TripAdvisor reviews directly on your website Share customer Social Media posts on your website 3. Write in first person Please don’t bore your customers with generic, third person copy on your website or impersonal social media updates.

Online 89

Online Social Media Website Advertising 89