Marketing Media Public Relations SEO 
Convene by PCMA
AUGUST 7, 2023
Marketing departments everyone are debating the merits of generative AI. we can gain a better understanding of that industry’s general landscape and its public perception. This enables us to either align with or challenge those findings in our marketing approach. The business events industry is no exception.
Eventtia
SEPTEMBER 9, 2022
Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.
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The Abbi Agency
DECEMBER 2, 2021
We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting. So, maybe we are in the biz of “personal relations.”
Smart Meetings
APRIL 27, 2021
Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. In doing so, we surpassed our expectations.
Convene by PCMA
MARCH 16, 2022
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. These practices even work in favor of your SEO goals. standards for web accessibility.
The Abbi Agency
JANUARY 31, 2023
Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1.
The Abbi Agency
JANUARY 31, 2023
Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1.
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